Hull City has inked a long-term sponsorship agreement with East Yorkshire-based The Superstadium Management Company and MKM Building Supplies for the naming rights to the EFL Championship club’s home stadium.
Under the terms of the five-year agreement, the home of Hull City and rugby league side Hull FC will be renamed The MKM Stadium from the KCOM Stadium – with the communications and IT services provider having sponsored the stadium since it opened in 2002.
“We are absolutely delighted to welcome MKM as the stadium’s new principal sponsor,” remarked Joe Clutterbrook, Head of Commercial and Marketing for Hull City & SMC. “MKM have been great supporters of the stadium ever since it opened and their continued development as a company over the last couple of decades has mirrored the success that has been enjoyed by the stadium during that time.
“MKM has a strong community ethos and we very much look forward to working together in the coming years at a venue that is at the heart of the local community.”
As a result, the local, independent builders’ merchant will benefit from an increased visual presence, with MKM having served as a long-standing supporter of the sporting stadium, most notably from their previous sponsorship of the stadium’s South Stand.
MKM Founder and Hull City Honorary President, David Kilburn, added: “MKM are proud to have been associated with our local stadium ever since it opened in 2002 and we are delighted to take what we feel is this natural next step in our partnership.
“We were very conscious that the stadium is home to two clubs, so it is important that the signage we install reflects their identities, whilst also promoting the MKM brand. With that in mind we will step away from our traditional yellow and blue colours in some parts of the stadium, the inner bowl particularly, and hopefully give both clubs and sets of fans a stadium that they can be proud of.”