Stats Perform has added exclusive and official international domestic cricket data and live streams from Cricket West Indies (CWI) to its official cricket service.
The agreement covers live streams, live data and news video for all CWI home international fixtures across all formats (involving the men’s, women’s and ‘A’ team), including high-profile upcoming tours by Australia and Pakistan, as well as CWI’s domestic competitions.
Furthermore, the contract sees the addition of exclusive live video of CWI games to Stats Perform’s live streaming platform, which supplies premium live game streams to licensed sportsbooks, aims to further enhance in-play cricket betting.
“Partnering with Stats Perform creates a valuable new channel to increase the audience for and distribution of West Indies and regional tournament content allowing us to further connect with fans and partners in the Caribbean and overseas,” said Dominic Warne, Commercial Director for CWI.
”This partnership also delivers a new revenue stream for CWI with distribution of content and data into sportsbooks, fantasy providers, global media and broadcasters. Stats Perform should be an excellent partner for CWI, considering their understanding of fans and the sports ecosystem, and the additional reach and data benefits that this partnership provides.”
The CWI official website, apps and social media channels will also be upgraded to provide comprehensive coverage of live scores and statistics for every player and team, across all their fixtures.
CWI data joins Stats Perform’s slate of exclusive and official real-time statistics from Cricket Australia, England and Wales Cricket Board (ECB), the International Cricket Council (ICC), New Zealand Cricket and Cricket South Africa offered through Stats Perform’s Opta and RunningBall brands, which help broadcasters, publishers, search engines, fantasy providers and sportsbooks create ‘rich’ experiences for cricket fans.
Stats Perform SVP Rights & Business Development, Chris Catling, added: “Stats Perform is the largest official cricket data provider in the world and our sports content is trusted by millions of cricket fans. We are thrilled to have been selected to help CWI enrich and inform coverage of its competitions, as well as drive more entertaining fantasy and betting experiences.”
