DIMAYOR, the organising body of Colombian football, has extended its existing agreement with Stats Perform as part of a new three-year deal which will see the firm collect and manage Opta data from the Primera División, Second Division and Domestic Cup.
As DIMAYOR’s official data provider, Stats Perform’s Opta data will support the governing body and its partners in creating ‘unique’ experiences for audiences across media, brands and sponsors.
Alex Rice, Chief Rights Officer, Stats Perform, remarked: “We’re delighted to announce that we will be extending and expanding our partnership with DIMAYOR as Columbia’s official data partner. We look forward to working closely with the leagues to deliver the best quality data, giving the competition control of their data rights and access to Stats Perform’s expertise and sales network.”
Detailed data will be delivered through an extensive range of Opta data feeds, with Stats Perform’s customisable widgets providing data-powered solutions for use across digital and social platforms, before, during and after the action, and determining the week’s top performing players for the team of the week accolades.
Extensive preview and post-match packs will also be made for the clubs and media ahead of all Primera División matches using Opta data.
“We can say we have the biggest data company to know the performance of all our competitions and those who are part of them,” added Fernando Jaramillo, President of DIMAYOR Colombia.
“DIMAYOR has been working with Stats Perform’s Opta data for the last four years and thanks to the excellent results, quality of services and their vast coverage of our competitions we have been able to move forward with the clubs’ performances, create programmes such as DIMAYOR INNOVA and better understand and take advantage of the data just as other big leagues do. It is a pleasure to have this global agreement with Stats Perform.”
