Chinese technology company Lenovo has upgraded its sponsorship of Serie A giants Inter Milan.
Under the terms of the expanded agreement, Lenovo’s logo will be displayed on the back of Inter players’ shirts, resulting in a ‘significant increase in brand visibility’ for the multinational firm in the Serie A and Coppa Italia football competitions.
Lenovo, which has served as Inter Milan’s global technology partner since 2019, has provided both Inter’s Suning Training Center in Appiano Gentile and their headquarters with ‘vital’ smarter technology.
FC Internazionale Milano Corporate CEO, Alessandro Antonello, explained: “The fusion of football and technology is now essential in driving Inter to new heights – from the way we interact with our fans to the tools we have available – this Lenovo partnership sits at the heart of all of it.
“We’re pleased to deepen our partnership with Lenovo: together we can fuel innovation to make Inter increasingly technologically advanced and forward-looking.”
In retaining its status as a global partner of the Italian top-flight team, Lenovo will support Inter with technology to gather and manage large amounts of data, transform operations, and deliver better results on and off the pitch.
This includes the supply of servers, data management, storage and smart collaboration devices, through to laptops, monitors and accessories.
“Since first coming together, our technology partnership with FC Internazionale Milano has delivered real tangible improvements in performance,” added Luca Rossi, President of Intelligent Devices Group, Lenovo. “More than a sponsorship, this is a meeting of winning mentalities dedicated to continued success both on and off the pitch.
“Focused on a bold vision to enable smarter technology for all, we’re eager to continue strengthening our partnership to make real advances in digitally transforming Inter into a club of the future for its next generation of fans and wider community.”
The tyre manufacturers, which have served as the Serie A side’s main sponsor for 26 years, could be replaced by the fan token creators, which maintains partnerships with some of Europe’s biggest football clubs after it was announced in March that Pirelli would conclude it’s relationship with Inter at the end of the 2020/21 season.