Newly promoted Premier League side Watford FC has partnered with crypto casino and sports betting platform Stake.com in a ‘club-record deal’.
Beginning in 2021/22, the agreement will see Stake become the club’s principal shirt sponsor, with the multi-year agreement paid in cryptocurrency.
To commemorate the beginning of the partnership, Stake will be running crypto-themed initiatives, including a 10 million Dogecoin giveaway on their international platform. In addition, fans can expect multiple other promotions and giveaways as Stake launches its UK website, Stake.co.uk.
Scott Duxbury, Watford FC Chairman, said: “We are thrilled to welcome Stake as our principal shirt sponsor ahead of the 2021/2022 season. This will be an extremely exciting campaign for the club as we return to the Premier League and we couldn’t be happier to join with a partner who matches our ambitious outlook and commitment to innovation in order to achieve success.”
Founded in 2017, Stake.com’s 30 billion-plus transactions per year account for over 5% of Bitcoin transactions worldwide.
The latest partnership marks an expansion of Stake’s sports sponsorship portfolio, following the brand’s unveiling as the Ultimate Fighting Championship’s (UFC) Official Betting Partner in Latin America and Asia in March.
“The past few years have seen consistent growth for Stake and this partnership with Watford marks the next chapter for our company,” added Mladen Vuckovic, Stake.co.uk CEO. “We could not be more thrilled to partner with a club that has such an immense history yet still a true innovative spirit. We’re committed to becoming a key part of the Watford family and have a number of exciting initiatives planned for fans over the coming months!”