Amazon Prime’s Prime Gaming has inked a two-year sponsorship agreement with EFL League Two side Stevenage FC, which runs until the end of the 2022/23 season.
As part of the collaboration, the Prime Gaming logo will be displayed on the club’s home and away kits, with Stevenage debuting its new kit during a pre-season friendly fixture against Crystal Palace on 23 July.
Stuart Dinsey, Stevenage FC Director, commented: “This partnership with one of the biggest companies in the world is hugely exciting. Our values are closely aligned and just like gamers, we want to try and reach the next level, having plenty of fun along the way.”
Prime Gaming replaced Burger King as Stevenage’s front-of-shirt sponsor, after the deal was recently completed.
The fast food giant also extended its agreement with the club in December to include the Stevenage FC women’s team.
“We are excited to partner with a club like Stevenage, that much like Prime Gaming, is ambitious, innovative and places an emphasis on being customer-obsessed,” said Larry Plotnick, GM of Prime Gaming.
“Stevenage has a great reputation for building a passionate and loyal community which aligns very much with our ambitions. As customer focused organisations both serving passionate communities, we think this is a great fit. We have a lot of exciting plans in the coming months.”
The deal follows on from the success of Stevenage becoming the most played team in the world on FIFA 20, as well as the launch of the club’s eSports platform last year.