Online bookmaker Betway has inked a three-year deal to become a premium partner of Bundesliga side VfB Stuttgart.
Playing in the Mercedes-Benz Arena, the stadium for the five-time national champions will feature Super Group-owned Betway’s branding on the LED screens and on cam carpets.
In addition, the announcement will also see the bookmaker gain activation rights as part of the deal.
Thomas Hitzlsperger, VfB Chairman of the Board of Management, said: “Our partnership has proven successful for both sides, even in a challenging time for soccer. We are therefore very pleased that betway is expanding its commitment to VfB and look forward to a long-term collaboration.”
“We’re really excited to be growing our relationship with VfB Stuttgart and are thrilled to become their exclusive premium partner,” added Maik Brodowski, Betway’s Head of Marketing for Germany.
“The team’s potential is there for all to see having finished in the top half of the Bundesliga last season following their promotion.
“We look forward to sharing the thrill and connecting with the loyal fanbase through various activations over the next few years.”