LaLiga giant Real Madrid has announced a partnership with streaming service Cinedigm to make the Spanish top-flight club’s in-house streaming platform, Real Madrid TV, available in North America.
As part of the agreement, the service will be made accessible in the US and Canada for linear and AVOD platforms on connected TVs, digital set-top boxes, media-streaming devices, as well as the web.
In addition, Real Madrid TV will feature over 8,000 hours of fan-centric football content – including classic programming, exclusive interviews, breaking news, live press conferences and training sessions and magazine shows – ahead of the 2021/22 season, and will also offer two to three matches on delay per week once the season kicks off.
“Soccer is the most popular sport in the world with an extreme level of fandom,” said Erick Opeka, President of Cinedigm Digital Networks.
“Partnering with Real Madrid and giving this global club an exclusive home to many of the biggest OTT distribution partners in North America, will allow viewers to experience never before released content in the United States.
“Fans will feel like they are part of all the action with interviews, matches and news they can’t get anywhere else, and content will be refreshed weekly to keep fans engaged.”
Real Madrid builds on Cinedigm’s existing roster of channels and distribution partners which already includes The Roku Channel, Pluto TV, Samsung, TCL, Tubi and more.