Sky Sports has expanded its football coverage in the UK – securing a four-year rights deal to the German Bundesliga in the UK and Ireland.
Revealed on the Sky Sports website, the agreement will see the group of subscription television channels provide coverage of both the German top-flight as well as the German Super Cup, played between the winner of the Bundesliga and the DFB-Pokal.
Coverage of the tournament on Sky will begin at 7.39pm on Friday 13 August, beginning with Bayern Munich’s clash against Borussia Monchengladbach, followed by Borussia Dortmund vs Eintracht Frankfurt the following day at 5.30pm.
“We’re delighted to have acquired the rights to the Bundesliga,” said Jonathan Licht, Managing Director of Sky Sports. “Sky Sports customers will have the opportunity to watch some of the best players in the world as well as some of the leading teams in Europe.
“This new four-year agreement adds to our football offering in the UK & Ireland which already includes Premier League, EFL, Scottish Premiership and FA Women’s Super League as well as international action in the form of World Cup Qualifiers, placing Sky Sports as the home of live football.”
Sky will carry out live broadcasts of ‘the premium fixture of each weekend’ every Saturday on Sky Sports Football at 5.30pm, whilst Sky Sports linear and digital channels, including Sky Sports YouTube, will provide further match coverage.
Additionally, Sky’s coverage of the early ‘Klassiker’ German Super Cup, held between Borussia Dortmund and Bayern Munich, will take place on 17 August.
Bundesliga International CEO, Robert Klein, added: “This is a partnership that will deliver the best of the Bundesliga week-in, week-out, through world-class production and multi-platform coverage, from a broadcaster with a long history of creating a fantastic viewing experience.
“This, paired with the fact that the Bundesliga is one of Europe’s highest-scoring leagues, means that fans can expect an action-packed season – featuring some of the world’s best players and the most exciting up-and-coming talent.”
The deal builds on Sky Sports already extensive portfolio of major sporting events, including the Premier League, Scottish Professional Football League, the England and Wales Cricket Board’s (ECB) upcoming The Hundred Twenty20 tournament, the Betfred Super League, the Racing League and all fights involving the Top Rank and Boxxer promotions.