The Premier League has reached a media rights agreement with Qatar-based broadcaster beIN Sports, securing coverage in the Turkish market.
Covering three years and beginning with the 2022/23 season, the agreement will see pay-TV broadcaster beIN provider exclusive live every page of every English top-flight fixture, whilst also providing highlights reels, weekly clips and additional shows
BeIN currently serves as the Premier League’s broadcaster in the Middle East and North Africa (MENA) region, whilst also holding the rights to the UEFA Champions League in the same region under a separate $200 million per season broadcast deal.
“The Premier League is delighted to grow our outstanding partnership with BeIN Media Group through the addition of Turkey to our longstanding collaboration,” said Paul Molnar, Chief Media Officer, Premier League.
“BeIN has consistently delivered excellent sports coverage and Premier League fans can look forward to watching every match live on BeIN Sports’ channels.”
The deal will further enhance beIN’s coverage of domestic top-flight league football, with the broadcaster currently holding the French media rights to Spain’s LaLiga.
BeIN will take over as the Turkish provider of Premier League coverage after the English top-flight’s current agreement with Saran Media expires at the end of the 2021/22 season.
Despite losing its Turkish rights to the league, Saran will continue to broadcast coverage of the tournament in 10 Commonealth of Independent State (CIS) countries – including both full-member and observer-member states – as well as Georgia, under the terms of a recent contract extension.
