Wolverhampton Wanderers FC has incorporated online payment solutions provider AstroPay into its portfolio of sponsorship partners.
The agreement between the firm and the Premier League team will enable AstroPay to leverage pitch-side LED advertising at the team’s Molineux stadium, and will commence with ‘a suite of partnership rights’.
“We are excited to work alongside AstroPay as we welcome them into our pack ahead of what promises to be a really exciting new Premier League season,” said Russell Jones, General Manager for Marketing and Commercial Growth at Wolverhampton Wanderers.
For Wolves, the deal bolsters the team’s sponsorship portfolio in the same week the West Midlands team announced a renewal of its partnership with Irish sports betting operator BoyleSports, whilst also adding Bitci.com as sleeve sponsor earlier this year.
Meanwhile, AstroPay has moved to enhance its presence in the English top flight as it looks to expand its European operations in the UK, Portugal and Spain.
The firm’s most recent partnership follows on from the renewal of its partnership with Burnley FC, acting as the sleeve sponsor and official payments solutions partner for the 2021/22 Premier League season.
Mikael Lijtenstein, CEO of AstroPay, remarked: “Like many UK and international football fans, we are excited to start the new season of the world’s most watched football league.
“The English Premier League has always been very competitive, popular, and global, which sees brands using the event as the perfect vehicle for driving brand awareness, interest and revenue.
“We are thrilled to begin our new partnership with Wolves. They’re an ambitious club with an exciting development and it matches the global spirit of AstroPay.”