Turkish grocery delivery service, Getir, has signed a three-year agreement to become Tottenham Hotspur’s new and first-ever training wear partner, increasing its commitment to the club as an official global partner.
The partnership was launched on Friday at the clubs’ Training Centre by Head of Kit and Equipment, Steve Dukes, and players Dele Ali, Lucas Moura and Joe Rodon, who unveiled the new branding in a video in which they received a “rapid delivery” from one of Getir’s couriers just in time for training.
Having previously announced it’s first UK partnership with the club in August, the agreement will see the brand feature across the Men’s team’s training kit.
Turancan Salur, Getir UK’s General Manager, commented: “As an Official Global Partner, we look forward to supporting our loyal customers and reaching out to more people in the community on match days. We are delighted that fans will see our purple and yellow name within the stadium and on the training kits of the players.”
Since launching in the UK in January, the business has completed one million grocery deliveries and expects to operate in up to 15 UK cities by the end of 2021, as well as launching in the US before the end of the year.
Todd Kline, Chief Commercial Officer of Tottenham Hotspur, added: “We look forward to supporting the growth in awareness of the Getir brand using the global appeal of the Club and by delivering unique experiences and match day activations at Tottenham Hotspur Stadium for our fans using Getir’s world-class technology.”
The deal builds on a succession of agreements signed by the Premier League club this year, including a sleeve sponsorship deal with online car retailer Cinch in February and a sustainable energy partnership with VivoPower secured the previous month.