The FA has come to an agreement with Stats Perform, naming the sports technology firm the official data provider of the Women’s Super League (FA WSL).
As a result of the three year agreement, Stats Perform will work to boost fan engagement for the English women’s top flight, collecting data to provide editorial packs to the FA’s Media Team, who will also be offered access to the data and technology firm’s editorial and research staff, whilst ‘enhanced data’ will be collected from across other women’s leagues and competitions.
The firm will also power features across the FA WSL’s official digital channels to supply performance insights on players to followers of the league, whilst the Media Team will also gain insights via the firm’s editorial and research support.
“We’re delighted to be extending our long-term relationship with Stats Perform as we head into the biggest Barclays FA Women’s Super League season ever,” commented Kathryn Sarbrick, Director of Marketing and Commercial at the FA.
“The women’s game continues to make strides in the right direction and having a recognised and respected data partner is another sign of the professionalism of our game and demonstrates that we want to continue setting the bar higher.”
Furthermore, Stats Perform will generate Opta Analytics insights, covering metrics such as expected goals and assists as well as defensive coverage, from every FA WSL fixture.
The agreement builds on Stats Perform’s prior arrangement with the FA concerning the WSL, in addition to its deals with sports organisations such as the England and Wales Cricket Board (ECB), the Dutch Eredivisie, Italy’s Serie A football governing body DIMAYOR.
Alex Rice, Chief Rights Officer at Stats Perform, said: “We are absolutely delighted to have extended our relationship with The FA, which has culminated in Stats Perform becoming the Official Data Provider of the Barclays FA Women’s Super League.
“In recent years, we have seen the profile of the women’s game grow significantly and we will be on hand to deliver detailed insights, derived from AI, on the league’s standout performers.
“I am looking forward to working closely with The FA in helping them achieve their key goals in developing women’s football, both on and off the field, for the next three years.”
