EA Sports has announced its new partnership with Lega Serie A, beginning with the FIFA 22 title, which includes 14 exclusively licensed teams.
In line with Konami’s eFootbal’s exclusive agreement, Atalanta, Juventus, Lazio and Roma aren’t covered in this deal, which means players will not have access to the official kits, badges or stadiums of these clubs.
The deal will bring more of the ‘unique characteristics’ of Italian football and each of its storied clubs to the game. Additionally, the agreement has seen EA Sports secure the title sponsorship of the Supercoppa Italiana, starting with the 2022-23 campaign, with the season-starting fixture renamed the EA Sports Supercup.
A release from EA Sports read: “Fans can expect to see EA Sports content displayed during the season at Coppa Italia, Suppercoppa Italiana, and the Serie A Championship games and on its digital platforms.
“The partnership will also provide the ultimate Lega Serie A gaming experience with the eSports competition eSerie A TIM.”
The multi-year agreement also includes a Player of the Month award with a ‘special boosted’ FIFA Ultimate Team player item to reflect their performances that month. This is a first for FUT 22.
EA Sports released FIFA in 1993, and has today has attracted over 25 million players. ‘22 will see 17,000+ players across 700+ teams in 100 stadiums and over 30 leagues.