Betfred Sports has announced plans to open its activation tent at Empower Field Stadium for every Denver Broncos home game, in a bid to engage fans of the NFL team.
During the 2021-22 season, supporters will be able to enter the tent and watch football games, use the bar area, earn ‘free bets & beer’, view live odds and register for a Betfred sports account. The surrounding area will include games, a beer garden and sitting area.
Bronco’s Chief Commercial Officer, Mac Freeman, commented: “In partnership with Betfred USA Sports, Broncos fans are able to enjoy this one-of-a-kind pregame experience right outside of Empower Field at Mile High. This lounge will allow fans to engage with the team in a unique and exciting way.”
To kick start the first home game against the Jets on 26 September, Betfred are hosting a meet and greet at the tent with former wide receiver Rod Smith. Located in the South Lawn area, it is said that fans will have opportunities for photos and autographs.
Bryan Bennett, COO of Betfred Sports, added: “This will be a great opportunity to really interact with fans and inform attendees who Betfred Sports is and what we have to offer.”
In a further attempt to provide for its fans, the Broncos teamed with BetMGM in July to provide a ‘premium experience’ to supporters visiting the stadium. Alongside the lounge, this partnership saw the creation of VIP travel packages and other ‘benefits’.
