Bundesliga has signed an agreement with Sorare to be part of a Non-Fungible Token (NFT) fantasy game in a bid to reach more fans.
The partnership looks to allow fans, collectors and fantasy football players globally to freely play and trade with NFTs from the both Bundesliga and Bundesliga 2.
Robert Klein, CEO of DFL subsidiary Bundesliga International, commented: “We are delighted to be partners with such a dynamic and exciting company. NFTs are a digital technology of the future that should not be underestimated – especially in the sport sector.
“I am therefore convinced that this collaboration will give rise to further impulses. At the same time, Sorare will benefit from the appeal of one of the most popular sport brands.”
In collaboration, the German league moves further into the NFT world as both parties consider the deal ‘a significant development’ for Bundesliga International whilst highlighting the interest in the growing NFT space in football.
The partnership follows the announcement of Sorare’s $680m Series B funding round, and Nicolas Julia, CEO and co-founder of the company, added: “Germany is football as it’s meant to be, where fans engage with their favorite players and club each weekend.
“We’re thrilled to allow Bundesliga fans in Germany and globally to come together online and to feel ownership of the sports they love. We are very proud to partner with them to launch our first NFT Moments – we are building the future of fandom together.”
Following Spain’s LaLiga in September, the Bundesliga is the second major football league to partner with Sorare. With over 200 partnering clubs, Sorare is aiming to ‘shape the new era’ of online football fandom.
In a further bid to reach fans online, 2020-21 saw Bundesliga also partner with collectible card company Topps to launch a NFT collection which featured players, rising stars, and memorable moments of the season.
