The collaboration sees the blue and yellow logo displayed around QPR’s Kiyan Prince Foundation Stadium alongside other promotional material.
Furthermore, the deal represents QPR’s first agreement with a company in the betting and gaming sector since the cancellation of its sponsorship arrangement with Football Index, following the firm’s decline and subsequent entry into administration.
Euan Inglis, QPR’s Commercial Director, expressed his fondness of the new agreement: “We are thrilled to have secured this partnership with TebWin, who have impressed us with their customer vetting and onboarding process, which is second-to-none.”
In addition, TebWin promises to tailor all advertising and content to place responsible gambling to the top of the communications agenda.
He continued: “Our partnership with Tebwin.com will help QPR to engage fans in responsible and innovative ways this season as the sports betting landscape continues to offer amusement and fun as well as enhancing the fans’ experience.”
Whilst acquiring the exclusive rights to ‘leverage QPR marks within the sports betting category’, TebWin – which operates under a UK Gambling Commission (UKGC) and Malta Gaming Authority (MGA) licence – will also have access to the team’s blockchain app.
King J. Entertainment is the marketing company behind the Tebwin.com sportsbook, and its Business Manager, Pearl Dougal, noted: “We are delighted to be able to support QPR in this start-up phase of our business.
“QPR has a tremendous legacy that extends back to the 19th century, we already feel part of the British footballing tradition because of it. Partnering with a team like QPR is a unique opportunity for a new company like ours, and the start of what we hope will be a long and mutually rewarding relationship.”