Formula E has announced that Avalanche has partnered with Andretti to serve as the team’s title sponsor ahead of its eighth season of the ABB FIA Formula E World Championship.
The multi-year agreement establishes the first title sponsorship from a blockchain company with a Formula E team which they claim features a ‘natural alignment’ between organisations committed to sustainability.
Michael Andretti, Avalanche Andretti Formula E Head, commented: “I think racing the Formula E series with us is an ideal place for blockchain, and the work Avalanche has done to create a fast and sustainable solution makes it a perfect fit for us.
“Not only do we share in the goal of winning on the track, but we also share in the belief that blockchain technology can make a positive impact on the world of motorsport.
“This opens opportunities for new ways to engage with fans, and a chance to introduce state-of-the-art technology into various areas of the team. We’re excited to see where this partnership will go.”
The organisation has just completed a ‘record-breaking year’ for its viewership, increasing its cumulative audience to 316M viewers, which is a 32% year-on-year growth.
“I am very pleased to welcome Avalanche to the Andretti Formula E family as the team’s new title partner,” added Team Principal Roger Griffiths. “From the outset, the energy and enthusiasm shown by the Ava Labs team has matched our own. Their ideas and creativity around the partnership demonstrates the kind of thinking they have put into their blockchain technology development that sees them as leaders in this field.
“We hope to match that with our own success by being leaders on the racetrack as well! We are all very excited about the first running of the Avalanche Andretti Formula E cars at the Valencia pre-season test in just a few weeks’ time.”
Furthermore, John Wu, President of Ava Labs which is a parent company to Avalanche suggested that the partners are proving that ‘you don’t have to sacrifice high-powered performance when choosing to be eco-friendly.’ He explains that the team has a responsibility to combat the climate crisis, and that this partnership ‘aligns pioneers’ leading the charge in their respective industries.
Last week, Formula E dropped its Cape Town round from the calendar, revealing a provisional calendar for its eighth season in early July, with South Africa set to make its debut alongside Vancouver and Seoul. The cancellation of the race, which was supported by Jaguar South Africa, is said to be caused by the COVID-19 cases in the country.
