England Netball has announced an extension to its partnership with Vitality, which sees the insurance and investments company continue as title partner of the sport for a further two years.
Vitality will continue the naming rights of the Vitality Roses – England Netball’s national team – as well as extending its title partnership of the International Series, which includes all home international series at the elite level of the game.
Fran Connolly, CEO of England Netball, commented: “We are delighted to be extending our long-term partnership with Vitality, which has been a game changer for our sport. Vitality shares our vision to grow the game and engage and inspire women and girls to get active and find joy in our sport, from the grassroots to the elite level.
“Their commitment and support to helping restart and rebuild our game during the ongoing global pandemic has been critical, with their investment directly contributing to the success of reopening netball across the country and enabling our sport to continue to grow.”
Having worked together since 2015, the partners continue with a mission to ‘grow the game’ and inspire women and girls to live healthy and active lifestyles.
The new extension means that the enterprise will also continue as official title partner of the Vitality Netball Superleague.
“As we look ahead to next year’s Commonwealth Games in Birmingham and beyond, in a year like no other for netball in this country, we look forward to working closely with Vitality to continue to shine a light on our game, to open our sport to more people than ever before and take netball to ever greater heights. Here’s to another two years of making a positive difference together,” Connolly added.
Vitality promises to continue to help inspire and enable women and girls at a grassroots level to play netball, as they continue as official wellness partner of England Netball’s Back to Netball programme, which the company said has seen 125,000 women re-engage in the sport since its inception in 2008.
Furthermore, as an official title partner of the Vitality Golden Globe Awards, which looks to celebrate England Netball’s volunteer community, Vitality will continue to help ‘champion the brilliance’ of the Netball family, with the aim of ‘shining a spotlight’ volunteers and members.
“We first partnered with the sport six years ago and since then have seen the sport go from strength to strength, with hundreds more women trained to coach netball, and thousands more playing and watching the game,” added Neville Koopowitz, CEO of Vitality.
“Together with England Netball we look forward to building on this success by continuing to showcase this great sport and encouraging many more people to get active and play netball, which all forms part of our core purpose to make people healthier and enhance and protect their lives.”
In January this year, the Vitality Roses each had the name of an inspirational person printed on their England dresses for the Vitality Netball Legend Series. This initiative allowed each player to nominate someone who had an impact on their growth as an athlete and contributed to their netball journey.