The Women’s National Basketball Players Association (WNBPA) has partnered with Pepsi Stronger Together – PepsiCo‘s series of grassroots initiatives – supporting causes important to the players in each of the 12 team markets.
The partnership kicks off in Los Angeles with Girls on the Run LA and LA Sparks six-time All Star and Union President Nneka Ogwumike, and Pepsi Stronger Together is pledging $50,000 to Girls on the Run LA to amplify its local community impact programmes.
“As a child, role models I could identify with and relate to inspired me to believe in my potential for success in whatever I set my sights on,” commented Ogwumike.
“That’s why organisations like Girls on the Run are so valuable to communities and why I’m delighted to be launching the WNBPA’s partnership with Pepsi Stronger Together.
Girls on the Run is dedicated to helping girls build self-confidence and boldly pursue their dreams to become community leaders.
“Our work together is driven by our shared mission to profoundly impact public health and wellness and inspire greatness as trailblazers for the next generation of strong, confident and phenomenal women across the programme,” Ogwumike added.
Following this, the brand promises to work with the WNBPA to identify needs in the other 11 WNBA cities across the country to continue to give back and invest in these communities ‘where it counts’.
“We are honoured to partner with the WNBPA and expand upon our commitment to uplift communities across the country,” noted Derek Lewis, President, South Division, PepsiCo Beverages North America.
“This investment starts with empowering and creating opportunities for young women in the Los Angeles area, and we look forward to partnering with even more of the WNPBA’s exceptional and inspiring league of athletes on future tailored local initiatives throughout the 2022 season.”
This partnership looks to represent a ‘powerful’ extension of the WNBPA’s work around public health, specifically women’s health and wellness.
“We are very proud to mark the union’s 23rd anniversary with Pepsi Stronger Together. When you #BetOnWomen you are supporting, investing and empowering girls and women which means families and communities are that much stronger – together,” expressed Terri Carmichael Jackson, WNBPA Executive Director.