Dorna Sports has announced a renewal of its contract with Tissot, which sees the Swiss watchmaker remain as the official timekeeper of the FIM MotoGP World Championship.
Including an expanded commercial presence within MotoGP, Tissot ‘takes inspiration from the world of MotoGP’ to create collections of timepieces and watches, which the company claims reflects a shared commitment to ‘excellence, accuracy and precision’.
Carmelo Ezpeleta, CEO at Dorna Sports, commented: “We’re delighted to celebrate over two decades of collaboration with Tissot with another important announcement, extending our partnership once again.
“With Tissot as Official Timekeeper, it ensures our sport will continue in safe and capable hands, and we’re looking forward to seeing each new collection of timepieces inspired by MotoGP too.”
Founded in 1853, Tissot became the official timekeeper of the organisation in 2001, with this season therefore marking the 20th anniversary of the collaboration.
“The Tissot name taking top billing at a Grand Prix each season is also fantastic news, ensuring the Tissot name retains its top line presence in the paddock into another new era of partnership.”
Sylvain Dolla, CEO of Tissot, noted: “The technological world of motorcycling reflects the nature of Tissot perfectly. It shares our passion for products, continuous development and a drive to keep pushing boundaries.
“It is also a source of inspiration to create unique watches with features that illustrate stunning details of the bike, which can be seen in the Tissot T-Race MotoGP Collection. We look forward to continuing to work with Dorna and to keep inspiring one another to deliver results both in Timekeeping and in our products, for athletes and fans alike.”
Furthermore, the rider on the pole position in each class at each Grand Prix is also awarded with a watch and Tissot pole position certificate, in addition to the Pole of Poles prize given at the end of the season to the rider in each class with most pole positions.
The brand also benefits from an trackside presence at ‘prime’ locations throughout the calendar and has recently added a new role as title sponsor for a number of Grands Prix in the last two seasons, further strengthening the collaboration between the watchmaker and the world’s fastest motorcycle racing Championship.
This headline presence is now confirmed to continue as part of this new contract, with the Tissot name featuring at a Grand Prix each and every season.
