Arsenal FC has confirmed the expansion of its partnership with Italian coffee maker, Lavazza, to the Women’s team.
The brand looks to provide coffee at all Arsenal Women home games at Emirates Stadium, extending on its initial collaboration in October 2018.
The partnership was celebrated at Lavazza’s store in London last night and Arsenal’s Chief Commercial Officer, Peter Silverstone, noted: “Lavazza has been an outstanding partner for Arsenal since 2018 and we’re delighted to extend our relationship and welcome them as a partner of Arsenal Women.
“This presents a wonderful opportunity at a great time for both parties with Arsenal Women top of the WSL table and making good progress in the UEFA Champions League.”
The agreement comes as Jonas Eidevall’s squad currently place at the top of the FA Women’s Super League (WSL). Arsenal Women were runners up in the 2021 FA Cup this weekend and currently hold 58 trophies in total, including 12 league titles.
“We’re exceptionally proud of our heritage in women’s football and we’re excited to continue to work together with Lavazza to foster an even brighter future through our shared values of excellence, innovation and inspiration,” Silverstone continued.
“Partnerships like this are extremely important for the growth of Arsenal Women and a powerful statement for the wider women’s game. Our collaboration with Lavazza will help us build on our success and enable us to continue to develop and attract the world’s best talent and inspire generations of young women in sport.”
Additionally, the partners have previously made contributions to surrounding communities through the Cup of Learning programme, which helps disadvantaged young people in the area receive formal barista training alongside employment opportunities within the stadium’s coffee serving stations. The extension also secures the programme’s relaunch in 2022.
“Since 2017, Lavazza has been working to support the 17 goals set by the UN. This partnership showcases our commitment to supporting goal number 5, which is focused on gender equality, working to empower all women and girls,” explained Pietro Mazzà, Regional Director UK & Nordics and General Manager Lavazza UK.
The company will also continue as the exclusive coffee supplier at Emirates Stadium for Arsenal’s men’s matches with the product offering including its sustainable coffee blend, iTierra! Colombia.
“We are committed to celebrating sporting prowess and therefore this partnership is built on our shared values of excellence and the ability to innovate and inspire. We believe this will build a strong and successful partnership that celebrates football and provides both fans and players with an authentic Italian coffee experience,” added Mazzà
Insider Analysis – Sponsorship of women’s teams increases as women’s sport continues to grow, as the last Women’s World Cup had just over a billion followers and predictions have been made that the 2023 tournament will increase this figure to two billion.
