Sports betting service provider Kambi has announced an extended partnership with Sportradar to further leverage its coverage of professional leagues and tournaments.
The strengthened collaboration sees Sportradar continue to supply the B2B platform with data from the National Basketball Association (NBA), National Hockey League (NHL) and Major League Baseball (MLB) as well as college athletics.
Neale Deeley, Managing Director, US Betting, Sportradar, commented: “Both Kambi and Sportradar were well-prepared when the US market opened in 2018, and we have worked together closely and diligently to establish our respective market leading positions.
“We are very pleased that Kambi has shown an unwavering commitment to Sportradar for the next five years and, most importantly, we are delighted to elevate our partnership to the next level for the benefit of our mutual customers.”
Moreso, the data will include pre-match score data, which Kambi will subsequently provide to its US partners, in addition to live-score data and content solutions such as Live Match trackers.
Malta-headquartered Kambi first partnered with Swiss sports tech and data provider Sportradar in 2018 when sports betting was first legalised in the US. Since their initial agreement, the regional sports wagering sector has grown at a rapid pace; Sportradar has moved to strengthen its position on the continent via a New York Nasdaq public listing.
Jamie McKittrick, Kambi’s Vice President of Commercial Operations, added: “We are delighted to have put pen to paper on this multi-year extension with Sportradar.
“Providing our partners and their customers with best-in-class sports betting experiences requires the integration of high-quality, rapid data, and this long-term agreement provides us with a fantastic platform upon which to continue delivering on our partners’ ambitions.”
Kambi now maintains B2B arrangements with several players in the stateside market including Penn National Gaming’s Barstool Sportsbook, Rush Street Interactive’s (RSI) BetRivers and Churchill Downs’ TwinSpires, which are to all be supplied with Sportradar’s data.
