DAZN has entered into an agreement to acquire the rights to broadcast 175 LaLiga matches from 2022 to 2027 – a total of five a week.
The agreement with the media platform will allow football fans in Spain to watch the sport in what the group has described as an ‘accessible and affordable’ line-up.
Jacopo Tonoli, Chief Commercial Officer at DAZN, commented on the deal: “We are delighted to announce this momentous deal for DAZN, and for local fans.
“This agreement underlines our commitment to making premium sport more accessible and affordable to an ever-increasing number of fans, and to continue improving those supporters’ experience both on mobile devices and in the living room.”
Furthermore, the company has explained the importance of the deal in its ‘commitment to Spain’ since the 2019 launch, as it continues in its bid to offer a wider variety of sports content.
James Rushton, Co-CEO, of the group, noted: “The award of these LaLiga rights represents a strategic local investment for us in a key market, and is all part of the global momentum that we are driving across our business, which continues at pace.
“This is further proof that we are well past the tipping point in the migration of fans from viewing sports on linear pay TV, to streaming services.”
Additionally, fans can also gain access to the Copa del Rey, the Premier League, UWCL, Copa Libertadores, Copa Sudamericana, FA Cup, Carabao Cup or MLS, to name a few.
Content from MotoGP, Moto2 and Moto3, F1, Turkish Airlines EuroLeague, Matchroom, GGG and Golden Boy boxing are also incorporated into the platform.
Earlier this year, the Spanish top-flight, along with Liga Segunda had reported a loss of over €2 billion in total income during the 2019/20 and 2020/21 seasons, according to an assessment carried out by PricewaterhouseCoopers (PwC).
It noted that salary cuts and other measures implemented by the governing body mitigated losses at this time, along with games being staged behind closed doors to prevent the spread of the virus.
