IMG Arena has secured the official sports betting data and live streaming distribution rights to the Ladies Professional Golf Association (LPGA) Tour.
Consisting of over 30 tournaments each year across North America, Europe, Asia, and Australia, the partnership looks to mark a change of presentation of data-led content from the LPGA Tour.
Brian Carroll, SVP Global Media Distribution, LPGA, commented: “IMG Arena is the undoubted leader in producing golf sports betting content, through its game-changing Event Centre.
“With the full LPGA Tour covered, this is a significant commercial partnership that helps grow the game with thrilling content reaching new audiences and driving fan engagement around the world.”
IMG Arena has been described as a sports betting service and content hub, and from early this year, real-time, shot-by-shot data and markets will be delivered via IMG Arena’s Golf Event Centre, as well as live streaming and ‘interactive’ course visualisations from the Tour, whilst initial partners consist of bet365, BoyleSports and Tipsport.
Max Wright, SVP Commercial, IMG Arena, added: “We are delighted to partner with the LPGA and boost the Golf Event Centre with another elite sports competition. Bringing women’s golf to the Event Centre has long been an ambition of IMG Arena.
“The LPGA Tour features some of the most talented athletes in the world and weekly tournaments of the finest quality, which will deliver a vast and compelling range of data-led sports betting content for operators and their players.”
Further clients of IMG Arena include the ATP, UFC, European Tour, PGA Tour, EuroLeague, MLS and the FA.
