Max Verstappen has announced a partnership with streaming platform Viaplay as the reigning Formula 1 World Drivers‘ Champion creates ‘exclusive’ content for viewers. 

The collaboration enables fans of the sport to stream ‘unique’ documentary programming in which Verstappen shares how he takes on Formula 1’s hardest circuits.

Verstappen stated: “I am really looking forward to this exciting partnership with Viaplay, as our ambitions to be the best in our fields match each other. It will be great to work with Viaplay’s professional on-site reporters like David Coulthard, Mika Häkkinen and Tom Kristensen. 

“I’m sure their experience as former top drivers will be a great asset. Viaplay might be new to the Dutch viewers, but is a proven international online video streaming service. It is amazing that I will be able to reach lots of fans with the unique content that we are going to create together.”

Furthermore, the platform also promises to include an insight into the Dutch driver’s life outside of driving. Verstappen will also become a Viaplay ambassador in all of the markets that Viaplay holds rights to show Formula 1.

Anders Jensen, NENT Group President and CEO, added: “Max Verstappen and Viaplay are a perfect fit. We are a world leader in streaming sports, where we are well on our way to showing more than 100,000 live hours every year from an unmatched rights portfolio, while Max’s thrilling skills have taken him to the top as the 34th World Drivers’ Champion. 

“We’re both ready to accelerate even further! We look forward to working closely with this talented and charismatic superstar.”

Launching in the Netherlands on 1 March this year, Viaplay has stated that it will offer a combination of premium live sports, Viaplay Originals, international films and series, and children’s content. 

Alongside Formula 1, from August, the service will also become the Dutch home of Bundesliga, PDC and more, with Premier League.

Peter Nørrelund, NENT Group Chief Sports Officer, concluded: “Partnering with Max Verstappen shows the strength of our commitment to Formula 1. 

“Viaplay covers this fantastic sport in a way that is simply not available anywhere else. Adding exclusive content from Max will take viewers inside the fastest show on Earth like never before.”

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