Sky Sports has confirmed that it will continue as the official broadcaster of the DP World Tour in the UK and Ireland until at least the end of the 2024 campaign.
The deal will see all DP World Tour events broadcast live and exclusively across Sky’s platforms, including both its linear and on-demand services.
The partnership extension also means that two editions of the Ryder Cup in 2023 and 2025 will be shown live on Sky Sports’ dedicated Ryder Cup channel with a minimum of 32 live events each season across the tour’s schedule.
Keith Pelley, Chief Executive of the European Tour group, commented: “Sky Sports have been a trusted partner to our Tour as we continue to grow and transform, ensuring that fans of our sport remain as close to the action as possible – with comprehensive live coverage of our events, world-class analysis, and behind the scenes features.
“We’re delighted that our partnership will continue until the end of the 2024 season for the DP World Tour and will continue until 2025 for the Ryder Cup. As a Tour, we are focused on giving fans innovative and insightful content, so we’re excited about what is to come in collaboration with the talented team at Sky.”
Furthermore, Sky Sports customers will also gain access to further programming across both linear and digital platforms, including masterclass sessions with former DP World Tour winners, ‘behind-the-scenes’ footage ahead of events and documentaries.
Speaking about the extended partnership, Managing Director of Sky Sports, Jonathan Licht, added: “As we kickstart a record-breaking year of golf on Sky, we are thrilled to be extending our long-term partnership with the DP World Tour, further cementing Sky Sports as the home of golf in the UK and Ireland.
“This year, our customers can enjoy the DP World Tour alongside our live coverage of all four men’s majors, all five women’s majors, the PGA Tour, LPGA Tour and Ladies European Tour, all whilst they countdown the days to next year’s Ryder Cup in Rome, live exclusively on Sky Sports.”
Last month, glasses brand Maui Jim became the official eyewear supplier of the tournament. The Hawaii-based brand will benefit from global marketing rights as well as an onsite presence at several tournaments throughout the season, whilst supplying eyewear to staff working at the events.
