In-game betting will drive deeper engagement with US sports fans, says...

In-game betting makes up a large part of the experience of watching and enjoying sports for fans, particularly in the current climate, and the...

UEFA to ‘spark a revolution’ with first women’s football podcast

UEFA has unveiled its first ever pan-European women’s football podcast, hosted by a handful of professional female footballers as part of the governing body’s...

Breakdancing set to take to the floor at Paris 2024 Olympics

Breakdancing has been added to the roster of Olympic sports, after the International Olympic Committee (IOC) approved the addition of the sport to the...

La Liga boosts supporter engagement with FanCam technology

La Liga has installed new FanCam technology at top flight games to improve upon the fan experience for Spanish football enthusiasts. Cameras are positioned at...

EFL and Premier League settle upon £250m bailout package

The Premier League's Chief Executive Richard Masters has made a pledge to prevent English Football League (EFL) clubs from folding amid the COVID-19 crisis,...

American Hockey League grows global audience with Genius Sports

The American Hockey League (AHL) has penned an exclusive data and streaming deal with Genius Sports Group to expand ice hockey’s audience on a...

ClearScore secures first football partnership with Fulham

Credit scoring marketplace ClearScore has been chosen as Premier League club Fulham FC’s new sleeve sponsor and principal partner until the close of the...

Yashenkov places fan engagement at heart of Rugby Europe presidential campaign

Rugby Europe presidential candidate, Kirill Yashenkov, has outlined plans to expand the sport’s audiences in Europe and beyond as part of his campaign for...

StarCasinò grows Serie A roster in Napoli agreement

Serie A club Società Sportiva Calcio Napoli (SSC Napoli) has enlisted sports entertainment platform StarCasinò.sport as one of its sponsors for the duration of...

Sunderland unveils new mobile app with Yinzcam and Low6

Sunderland AFC has launched a new mobile application developed by software firm Yinzcam that will provide supporters with new and exclusive content. Content will range...