BetMGM drafts Chris Johnson as brand ambassador state-specific focus

BetMGM has moved to strengthen its ties to the sports industry, specifically American football, whilst also enhancing its marketing in Tennessee and Arizona by...

76ers introduce ‘new space for fans’ in first Legacy NFT’s

The Philadelphia 76ers have announced the launch of the team’s first-ever Legacy Non-Fungible Token (NFT) collection in partnership with the official jersey patch sponsor,...

Japan eases attendance limits for professional sports

Japan's government has eased its 10,000-spectator attendance limit for large-scale events, such as professional sports games and concerts. This was in place in 27 of...

AC Milan becomes first of Socios’ partners to launch NFTs

On Sunday, AC Milan became the first of Chiliz 100+ sports partners to launch an NFT campaign on the fan engagement and rewards app...

Liverpool offers in-game gear with PUBG mobile

Liverpool FC has teamed with Battle Royale game, PUBG Mobile, to bring new in-game features to Reds fans. The collaboration allows players to unlock ‘limited-edition’,...

Sportradar announces first betting data rights agreement with UEFA

Sportradar has announced that it will serve as UEFA’s authorised collector and distributor of data for betting purposes, as well as extending its role...

ESL and Immutable X together introduce NFT platform

ESL Gaming has secured a partnership with Australian Non-Fungible Token (NFT) business platform Immutable X, as the tournament organiser introduces a new token platform.  The...

Chelsea brings fans closer to the club with DreamSetGo

Chelsea FC has partnered with DreamSetGo, which has become the first-ever official Indian fan experience partner of the club. In a bid to help bring...

Australian Open expands coverage in Japan with Wowow

Tennis Australia has announced an extension to its partnership with Japanese broadcaster Wowow which looks to strengthen its coverage of the Australian Open (AO)...

IOC launches first single unified Olympic store

The International Olympic Committee (IOC) has announced the launch of a unified online Olympic shop developed in collaboration with merchandise enterprise, Fanatics. The collaboration allows...