CJRFantasy: HBA Media & Genius Sports revolutionise Horse Racing
HBA Media has partnered with Genius Sports to launch ‘Crown Jewels Racing Fantasy’ (CJRFantasy), aiming to make horse racing competitive in the world of...
“Stop shouting into that void” – Driving engagement from a summer...
Repeatedly, football presents a floodgate of engagement opportunities for brands, yet navigating this terrain is no simple task. This summer in particular holds immense...
McDonalds takes on three-year French Ligue 1 title sponsorship
France’s Professional Football League (LFP) has swapped Uber Eats for McDonalds as the title sponsor of Ligue 1, the top-tier division of French football.
McDonalds...
DAZN enhances UEFA fan experience in partnership with VISA
DAZN and Visa have announced an on-platform fan activation partnership covering knockout stages of UEFA Women’s Champions League.Through the collaboration, viewers will be presented...
SBC Exceeds Forecasts, Drawing 4,000 Attendees to Debut Event in Rio
In a dynamic entrance into Rio, SBC's inaugural Brazil-focused event exceeded all forecasts, drawing in a staggering turnout of 4,000 attendees — surpassing the...
Horizm highlights Saudi’s sporting social media success
Sport tech company Horizm has released its latest report uncovering the latest trends in digital sports fan engagement.The ‘2024 Digital Value of Fans’ report...
bwin champions volunteers with UEFA opportunity
Entain’s European sportsbook brand bwin has announced an opportunity for fans to play on the pitch of the UEFA Europa League Final the day...
NFL UK presence grown via Jets and Bears’ Girls Flag League...
Marking International Women’s Day, the US NFL teams New York Jets and Chicago Bears have extended the reach of the NFL Girls Flag League...
Genius Sports forecasts positive cash flow after storming FY23 targets
Genius Sports is continuing to go from strength-to-strength, according to the British sportstech firm’s latest quarterly and full year earnings report.
Updating investors this week,...
Simon Hovmand-Stilling: Better Collective on track for LatAm sports media leadership
Building on its acquisition of Playmaker Capital last year, Danish digital sports media group Better Collective is confident in its Latin American prospects -...