BOXXER’s Ben Shalom: Finding the right partners for boxing’s global growth
Public interest and visibility in boxing is the highest it has been in years, with the sport thrust into the spotlight by a series...
Betano adds stadium and women’s team sponsorships to Atlético Mineiro deal
The scope of Clube Atlético Mineiro’s commercial partnership with Greek multinational betting operator Betano has been expanded with two key new caveats.
Kaizen Gaming-owned sportsbook...
LOSC Lille harnesses WSC Sports’ AI tech for digital content evolution
Ligue 1 club LOSC Lille has teamed-up with AI-driven platform WSC Sports to power the club’s digital content strategy.
The partnership will see Lille utilise...
DFL abandons €1bn Bundesliga investment amid fan backlash
The Deutsche Fußball-Liga (DFL) has announced it will stop planned private investment for its new marketing entity after fans of Bundesliga clubs protested against...
Better Collective expects 2024 revenue growth of up to 29%
Digital sports media company Better Collective is poised to take on a range of established and emerging markets in 2024 after a strong financial...
Shaping the Future of Betting: SBC Summit North America Announces ‘Sports...
The 'Sports Betting' conference track at SBC Summit North America will gather some of the top luminaries in the industry to share their thoughts...
Nine takes Melbourne Cup Carnival free-to-air in deal with VRC and...
The Melbourne Cup Carnival will be broadcast by mass media firm Nine Entertainment following a deal with the Victoria Racing Club (VRC) and Tabcorp.
Nine...
New York Jets VP of Finance: UK is an ‘enormous opportunity...
The New York Jets were one of six NFL franchises in 2021 to be granted marketing rights in the UK to bolster its fan...
Stake.com and Lucky Block ink MMA deals in latest sports marketing...
Engagement between cryptocurrency betting and MMA continued to grow this week as two of the sector’s most high-profile operators, Stake.com and Lucky Block, inked...
FC Porto & Betano to launch inclusive activations across Dragão stadium
FC Porto and its betting operator partner Betano are joining forces to make the Dragão stadium more inclusive for fans.
Last Saturday, the Portuguese club...