Van Dijk and Jill Scott join Heineken’s “Cheers To The Real...

Liverpool FC Captain Virgil van Dijk and former England Lioness Jill Scott MBE have joined Heineken as the company’s global ambassadors for its latest...

Checkd Dev launches “one-stop-shop” Boxing News app

Checkd Dev has launched an app for the Boxing News media outlet after signing a long-term commercial partnership with iD Sports Media. The mobile app,...

PFL lands shot in LatAm media with Torneos renewal

The Professional Fighters League (PFL) has secured its continued media visibility in Latin America via a renewal of its partnership with Argentine sports media...

PSG Chairman confirms club’s wish to leave Parc des Princes

Nasser Al-Khelaifi has announced PSG’s intentions to leave the Parc des Princes after a lengthy dispute with the Paris City Council over the acquisition...

Manchester United plans to explore AR via player cameras

Manchester United owners, the Glazer family, have reportedly expressed interest in making money through Augmented Reality (AR).The English Premier League (EPL) club has reportedly...

Team GB and ParalympicsGB prepare for Paris 2024 with TikTok

TikTok has kept up momentum with its sports marketing strategy by becoming an official partner of Team GB and ParalympicsGB ahead of this year’s...

Betano builds up global sports profile with CONMEBOL deal

Betano, a sports betting brand operated by Greek igaming company Kaizen Gaming, has partnered with CONMEBOL, the South American football confederation. The partnership will run...

Hanover Sport enlists roster of industry veterans to unlock new sporting...

Hanover Communications, a leading communications and public affairs consulting firm, has announced the launch of Hanover Sport. The move will combine the agency’s established sporting...

Atlético Mineiro CCO on why Brazil betting is a “watershed moment”...

2024 kicked off in a major way for the Brazilian gambling market, as President Lula signed a federal bill that will enable online sports...

Why England Golf is ensuring opportunities for young people to support...

Golf has often been labelled as one of the toughest and costliest sports for young people to break into due to club membership fees,...