Wellington Phoenix joins A-League as Sky NZ boosts broadcast rights

The Wellington Phoenix has confirmed that the Australian Professional Leagues (APL) have named Sky New Zealand as the official broadcaster for the A-League Men’s and...

WTT builds on Tokyo 2020 success in MIGU broadcast deal

World Table Tennis (WTT) has expanded its broadcast footprint across China and Macao through a partnership with MIGU - the streaming subsidiary of China...

Matchroom partners with Bookies.com for Lopez vs Kambosos Jr

Matchroom Sport has designated Bookies.com as an official partner of its upcoming lightweight world title fight between Teofimo Lopez and George Kambosos Jr. Bookies.com will...

FC Barcelona provides ‘a new interaction’ with Ownix

FC Barcelona has signed a new agreement with Ownix to make Barça Non-Fungible Tokens (NFTs), based on photos and videos featuring ‘iconic moments’ from...

NBA extends beIN partnership to MENA region

The National Basketball Association (NBA) has announced a multiyear extension of its existing broadcast and digital partnership with beIN Media Group that will see...

BetMGM drafts Chris Johnson as brand ambassador state-specific focus

BetMGM has moved to strengthen its ties to the sports industry, specifically American football, whilst also enhancing its marketing in Tennessee and Arizona by...

76ers introduce ‘new space for fans’ in first Legacy NFT’s

The Philadelphia 76ers have announced the launch of the team’s first-ever Legacy Non-Fungible Token (NFT) collection in partnership with the official jersey patch sponsor,...

Japan eases attendance limits for professional sports

Japan's government has eased its 10,000-spectator attendance limit for large-scale events, such as professional sports games and concerts. This was in place in 27 of...

AC Milan becomes first of Socios’ partners to launch NFTs

On Sunday, AC Milan became the first of Chiliz 100+ sports partners to launch an NFT campaign on the fan engagement and rewards app...

Liverpool offers in-game gear with PUBG mobile

Liverpool FC has teamed with Battle Royale game, PUBG Mobile, to bring new in-game features to Reds fans. The collaboration allows players to unlock ‘limited-edition’,...