OneFootball hits record levels of Euro 2020 brand activation
Brands have reached record levels of content, representing a 300% increase in brand activity on the OneFootball platform during the 2020 UEFA European Championships.
Compared...
Greyhound racing gets ‘over the line’ at Oxford Stadium
Greyhound racing is due to return to the Oxford Stadium, with speedway events also a potential possibility, following the acquisition of a new 10-year...
TickPick: Sports fans purchasing more NFTs during pandemic
With sports non-fungible tokens (NFTs) enjoying exponential growth in the sporting space, more than one in 10 sports fans have purchased the digital collectibles...
Club Athletico Paranaense elevates engagement with Betmotion
Brazilian football team Club Athletico Paranaense has designated online gambling and entertainment company Betmotion as its new sponsor, becoming the 15th Serie A side...
DCMS to allow 40,000 fans for UEFA Euro 2020 final
Sports fans across the UK have been given a boost after Prime Minister Boris Johnson announced that, despite the delay of ‘freedom day’, numerous...
Three Lions set BBC iPlayer record in Croatia victory
England’s slender 1-0 victory over Croatia in the Three Lions’ 2020 UEFA European Championships opener set a new record for BBC iPlayer, with the...
French Football Federation explores NFTs market with Sorare
The French Football Federation (FFF) has struck a licensing deal with digital trading card company Sorare, which will see the creation of a collection...
Fantastec teams with Dapper Labs for football NFTs market launch
Fantastec Sports Technology has linked with Dapper Labs - creators of the NBA Top Shot - to launch a new football non-fungible tokens (NFTs)...
How NFTs are monetising sports teams and athletes’ fanbases
Non-fungible tokens (NFTs) have quickly become established as a new means of fan engagement in the sporting space, with various high-profile teams and organisations...
Atlético Mineiro becomes first Brazilian team to launch Chiliz Fan Token
Atlético Mineiro is set to become the first Brazilian football club to launch a Fan Token in partnership with Chiliz – the creators of...