SBC Digital – Africa: Authenticity and localisation key to unlocking sponsorship...

‘Authenticity’ was the buzzword on yesterday’s ‘Creating a connection’ panel - sponsored by Betgames.tv - at the SBC Digital - Africa event, as industry...

North American merger will broaden appeal and generate revenue, says Infantino

A potential merger between North America’s two biggest football leagues - Mexico’s Liga MX and the US’ Major League Soccer (MLS) - has been supported...

Realife Tech: How digital fan solutions can boost clubs’ revenue streams

As the COVID-19 pandemic accelerated the need for digital solutions and the appetite for a personalised fan experience has become insatiable. Adam Goodyer, CEO and...

Fantastec – Steve Madincea – sports clubs’ social initiatives must not...

Speaking to Insider Sport, Steve Madincea, Founding Director of Fantastec and Fantastec SWAP, discussed his company’s approach to fan engagement, the increase of socially...

Connecting Brands: How influencer marketing has helped the sports sector ride...

Now more than ever, sports brands have had to get ‘creative’ amid the pandemic, and many have turned to influencer marketers and brand ambassadors...

Bellator: BBC deal is a ‘massive’ moment for MMA’s global expansion

Two weeks ago, mixed martial arts (MMA) promotion Bellator struck a landmark deal with the BBC which will see the free-to-air broadcaster provide coverage of...

Matt Marcou: How Madden NFL is bridging the gap between virtual...

With the Super Bowl LV days away, many NFL fans will still be sitting at home twiddling their thumbs in the run up to...

How Verizon is creating a blueprint for ‘stadiums of the future’...

Verizon is hoping to make this year’s 2021 Super Bowl LV into a game like no other by bringing 5G to the Raymond James...

Mercuryo and Swansea City link up an ‘important step’ for international...

Welsh club Swansea City has become the latest professional football team to sign a sponsorship agreement with a fintech firm, as the global cryptocurrency...

Indian horse racing industry booms despite COVID-19 pandemic

It has been well publicised that the UK’s horse racing industry has been hard hit by the COVID-19 pandemic, but in India, this hasn’t...