Matt Stallknecht: Tipico’s ‘synergistic effect’ on NASCAR’s growth and engagement

As NASCAR continues to gain popularity in the US, the sport becomes increasingly attractive as a sponsorship space, with a growing list of domestic...

Kindred: ‘Football and gambling should continue to work together’

Speaking to Sky News on the Ian King Show, gambling operator Kindred expressed willingness to continue working with the biggest UK football clubs after...

World Rugby sets out to ‘supercharge’ women’s league for the next...

World Rugby has greenlighted its latest initiative to create opportunities for girls and women wanting to partake in the sport.  The programme called ‘Accelerate’ will...

‘If not the Premier League, where next?’: Russell Yershon on betting’s...

Throughout the course of the review, betting sponsorships in football have been a major talking point. But, the Premier League recently made the decision...

Top Brazilian clubs intensify sports betting standoff 

President of the Federal Senate of Brazil, Rodrigo Pacheco, expanded on the country’s current developments on implementing a federal sports betting regime.  It comes as...

CBF officially submits demands over sports betting regulation

The Confederation of Brazilian Football (CBF) has formally issued its demands to the country’s government over a potential regulatory framework on fixed-odds betting. The body...

UEFA sets new heights for women’s football with EURO 22

In its latest 21/22 season overview report, UEFA has underlined the success of women’s football and the way it engaged fans during the most recent...

Gaming Society and NBC Sports team up to boost women’s sports...

Betting education platform Gaming Society and NBC Sports have teamed up to promote the biggest voices in women’s sports. The partnership will see Gaming Society...

SBOTOP ‘hopeful’ relationship with Leeds can continue following PL sponsorship vote

Following news that Premier League teams will no longer host front-of-shirt gambling sponsorships, SBOTOP has underlined the importance of partners having a period of...

Key questions after Endeavor’s acquisition of WWE

As MMA fans entered fight week for UFC 287 and the wrestling world cast its attention to night two of Wrestlemania, news breaking of...