NBA reveals first branded store in Africa

NBA Africa has announced the opening of the first physical NBA Store in Africa, in collaboration with Shesha. The retailer of exclusive and limited-edition footwear,...

AFC media rights deal clinched to expand beIN broadcast portfolio

Qatari broadcaster beIN Media Group has signed an agreement with the Asian Football Confederation (AFC), covering media rights in the MENA region. The deal will...

Saudi Arabia leads Greece and Egypt in bid for 2030 World...

Media reports suggest that Saudi Arabia is due to make a joint bid for the 2030 World Cup, alongside Greece and Egypt.  According to The...

beIN Sports brings Bundesliga to MENA for another three years

beIN Sports has extended its rights to broadcast the Bundesliga in all 24 countries across the Middle East and North Africa (MENA) for a...

PSG reaches multiple regions in 1xBet partnership

Paris Saint-Germain (PSG) has formed a partnership with online betting platform, 1xBet, which extends the next three seasons. Last month, the firm became an official...

SLFA launches investigation following 95-0 and 91-1 defeats

The Sierra Leone Football Association (SLFA) is investigating two ‘suspicious’ second-tier matches which had a combined total of 187 goals. The recent matches saw Kahula...

SBC Leaders: New frontiers, the metaverse and the growing influence of...

The sports betting industry has been changed significantly by the growing influence of the online product, according to Betsson AB CEO Pontus Lindwall in...

Rainbow Sports to track African football development with new data centre

Rainbow Sports Global has detailed plans to track the commercial development of African professional football leagues via the launch of its ‘African Football Data...

YouTube provides extended Serie A coverage in MENA region

Serie A's Arabic-language YouTube channel is expanding to show all ten Serie A matches from matchday 24, in the MENA region, until the end...

International aquatics set to be hosted at pyramids of Giza

The Fédération Internationale De Natation (FINA) has announced an agreement with the Egyptian Swimming Federation that will see Egypt host a series of international...