Arsenal produces ‘unique content’ with Expo 2020 Dubai

Arsenal FC has announced a partnership with Expo 2020 Dubai - the first World Expo hosted in the Middle East, Africa and South Asia...

ICC signs new cryptocurrency exchange partner

The International Cricket Council (ICC) has announced a partnership with cryptocurrency platform, FTX, where it will become the official cryptocurrency exchange partner for ICC...

Bundesliga adds to global broadcasts via SPN India partnership

Bundesliga International has agreed to a deal with Sony Pictures Networks India (SPN) for the latter to access exclusive media rights to broadcast the...

Newcastle United Saudi takeover flags human rights concerns

The Saudia Arabian led takeover of Newcastle United becomes increasingly likely as concerns are raised due to the state’s previous accusations of human rights...

Eleven secures multi-territory AFC media rights

Eleven has acquired broadcasting rights to the Asian Football Federation (AFC) and is set to launch in multiple territories across Southeast Asia and Hong...

Fulham FC to develop ‘global fanbase’ in Asiabet33 partnership

Fulham Football Club has announced a partnership with Asiabet33 as its official Asian betting partner for the remainder of the 2021/2022 season. The Championship side...

Astropay gains exposure in first-time cricket deal

Astropay has entered the international cricket market after signing an agreement to sponsor Sri Lanka T20 ahead of the T20 World Cup. In collaboration with...

Juventus announces Bitget as club’s first sleeve partner

Juventus FC has signed an agreement which titles Bitget as its official sleeve partner - the first in the history of the club. As of...

NHL announces Liga Stavok as sports betting partner in marketing push

The National Hockey League (NHL) has announced Liga Stavok as its sports betting partner, alongside the official sportsbook of the NHL in Russia and...

ICC targets emerging markets with new Australia streaming deal

The International Cricket Council (ICC) has entered an agreement with Cricket Australia to broadcast the Australian cricket schedule on its recently launched ICC.tv platform, focusing...