Vivo set to return to as IPL sponsor after initial withdrawal

Chinese smartphone producer Vivo will return as the official title sponsor of the Indian Premier League (IPL) after initially withdrawing from the agreement last...

Beşiktaş JK fogres cryptocurrency sponsorship paid in Bitcoin

Turkish basketball club Beşiktaş JK has signed a front-of-jersey sponsorship deal with cryptocurrency market Icrypex, paid entirely in Bitcoin. Under the terms of the agreement...

Werder Bremen raises Asian market status with 188Bet deal

German Bundesliga club SV Werder Bremen has strengthened its status in the Asian football scene and sports betting market via an agreement with regional...

Tokyo 2020 Olympic President expected to resign over sexist remarks

The President of the Tokyo 2020 Olympics organising committee, Yoshiro Mori, is preparing to step down from his role over his derogatory remarks about...

IPL title sponsor Vivo looking to transfer contract amid political tensions

The title sponsor of the Indian Premier League (IPL), Vivo, is looking to prematurely end its contract with the T20 cricket tournament, according to...

UAE sets plans in motion for new T20 cricket league

The United Arab Emirates (UAE) cricket board has announced plans to launch a new T20 cricket league in December. The league will comprise of six...

Real Betis grows JBO sports betting partnership

La Liga club Real Betis Balompié has extended its partnership with Just Bet Online (JBO) as part of the Asian sportsbook operator’s wider branding...

Byju’s extends cricketing presence with ICC sponsorship deal

Indian educational technology company Byju's is set to be incorporated into the International Cricket Council’s (ICC) already extensive sponsorship portfolio. The three year agreement will...

Dimitar Berbatov signs on as JBO’s first brand ambassador

Former Manchester United forward Dimitar Berbatov has been named as Just Bet Online’s (JBO) first brand ambassador. Under the terms of his new role, Berbatov...

Atlético Madrid enlists Sportfive to tackle new markets

La Liga club Atlético de Madrid has appointed the Sportfive agency to boost its presence in the Chinese and North American markets. The firm will...