PA Betting Services deepens racing portfolio with iRace Media acquisition 

PA Media Group and its subsidiary PA Betting Services have finalised the acquisition process of Singapore-based horse racing data firm iRace Media.  As a result...

ICC launches vertical video for Men’s World Cup coverage 

The International Cricket Council (ICC) will reveal a new vertical video feed option during the Men’s Cricket World Cup 2023 coverage supported by Disney...

AC Milan unveils two new sponsors to fuel Asian expansion 

Italian football club AC Milan has revealed two new betting partnerships that are set to increase the club’s visibility across Asia.  The first partner was...

The esports report – Olympics Committee looks to raise esports awareness

From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports. This week’s edition looks at the steps...

Viacom18 parts with $721m to secure Indian cricket rights

Mumbai-based media group Viacom18 has signed a five-year deal with the Board of Control for Cricket in India (BCCI) for the TV and digital...

Bundesliga extends Next Media deal to expand on ‘500%’ growth in...

The German Football League has announced an early renewal of its Bundesliga lease contract with Vietnamese broadcaster Next Media Solutions JCS (Next Media) just...

La Liga signs sponsorship deal with Visit Saudi for football-fueled tourism 

Spain’s La Liga has entered a commercial partnership deal with Saudi Arabia to amplify the country’s exposure among football fans through the Visit Saudi...

Saudi Pro League eyes audacious Champions League entry 

Few could have anticipated the impact that Cristiano Ronaldo’s move to Saudi Arabia would have on football in the region, however the country is...

AS Monaco and 6686 Sport to enhance global following in Asia

Ligue 1 club AS Monaco has agreed to a new partnership with sports entertainment platform 6686 Sport to bolster its presence in Asia.  The agreement...

W-Sport signs Astro in Malaysia to showcase women’s sports 

Broadcaster W-Sport has entered the Malaysian market thanks to a new partnership with Astro Malaysia, bringing women’s sports to viewers in the country.  Viewers will...