Byju’s extends cricketing presence with ICC sponsorship deal

Indian educational technology company Byju's is set to be incorporated into the International Cricket Council’s (ICC) already extensive sponsorship portfolio. The three year agreement will...

Dimitar Berbatov signs on as JBO’s first brand ambassador

Former Manchester United forward Dimitar Berbatov has been named as Just Bet Online’s (JBO) first brand ambassador. Under the terms of his new role, Berbatov...

Atlético Madrid enlists Sportfive to tackle new markets

La Liga club Atlético de Madrid has appointed the Sportfive agency to boost its presence in the Chinese and North American markets. The firm will...

Skoda gains regional exposure with lucrative Chennai Super Kings deal

Three-time Indian Premier league (IPL) champions the Chennai Super Kings has signed a multi-year sponsorship agreement with Skoda. The Czech car manufacturer will become the...

Extreme E joins Chinese social networking app Douyin

Extreme E has signed up to Chinese sports content and short-form video sharing application Douyin. The electric off-road racing series has joined ByteDance-owned social networking...

Tokyo Olympic playbook discourages ‘singing and chanting’ at 2021 Games

Singing and chanting will not be advised at the rescheduled 2020 Tokyo Olympic and Paralympic Games to prevent the spread of COVID-19 among athletes,...

NBA maintains India presence with Prasar Bharati agreement

The National Basketball Association (NBA) has signed a highlights coverage agreement with Indian public-service broadcaster Prasar Bharati. As part of the agreement, Prasar Bharati will...

Tokyo domestic sponsors delay marketing amid uncertainty

The domestic sponsors of the 2020 Tokyo Olympic Games - due to be held this summer - are ‘scaling back advertising campaigns’ amid increasing...

New Zealand Cricket expands Dream11 title sponsorship

New Zealand Cricket (NZC) has signed an extension agreement with title sponsor and fantasy gaming platform Dream11. Under the terms of the agreement, the domestic...

Star India nets Wimbledon rights deal ahead of 2021 grand slam

Star India has extended its long-running media rights agreement for the grand slam tennis tournament Wimbledon until 2023. The pay-television broadcaster has penned a deal...