Eleven diversifies Belgium football content with LIVENow deal

LIVENow has agreed a new partnership with Eleven to broadcast live La Liga and Serie A matches in Belgium on a pay-per-view (PPV) basis. Hoping...

Eight Serie A clubs partner with eToro

Eight clubs in Italy's Serie A have secured a new partnership with eToro, a social trading and investment platform, for the 2021/22 season. In partnership...

Fiorentina partner Olybet in international development boost

ACF Fiorentina has signed an agreement for sports betting platform, Olybet, to gain exposure at the Artemio Franchi Stadium in being named its official...

Juventus announces Bitget as club’s first sleeve partner

Juventus FC has signed an agreement which titles Bitget as its official sleeve partner - the first in the history of the club. As of...

United Rugby Championship secures free-to-air Italian coverage

The United Rugby Championship (URC) will be broadcast free-to-air across Italy, as a result of an agreement signed with the Italian Rugby Federation (FIR)...

Juventus and Parimatch reiterate partnership commitment

Juventus and international sports betting and gaming technology company Parimatch have confirmed their continued commitment to the ongoing partnership. The operator has announced its intention...

EA Sports to bring ‘unique characteristics of football’ with Seria A

EA Sports has announced its new partnership with Lega Serie A, beginning with the FIFA 22 title, which includes 14 exclusively licensed teams. In line...

Eleven Sports heightens basketball content in Italy

Eleven Sports has joined the Euroleague Basketball family in becoming the OTT platform broadcaster for its competitions in Italy, consisting of coverage for the...

ACF Fiorentina enters NFT space in partnership with GENUINO

ACF Fiorentina has become the latest football club to launch a range of Non-Fungible Tokens (NFTs), releasing the products to celebrate the 95th anniversary...

DAZN responds to Serie A streaming quality complaints

Domestic Serie A rights holder DAZN has responded to concerts regarding the quality of its streaming of the Italian top-flight. The international subscription-based sports streaming...