LaLiga launches Digital Virgo collaboration for more ‘accessible’ football
Spanish top-tier football league LaLiga has signed a new contract with Digital Virgo to launch the competition’s latest fan engagement platform - LaLiga Xtra.
According...
Cofidis remains principal sponsor of Spain’s La Vuelta cycling tour
Mobile banking platform Cofidis has signed a two-year contract extension to remain a sponsor of the Spanish cycling event La Vuelta, becoming one of...
Castore enhances La Liga footprint with Athletic Club
Spanish La Liga side, Athletic Club has confirmed a multi year collaboration sees the firm become the club’s ‘Official Kit Partner’ for the 2023-2024...
Atlético Madrid bags new official sponsorship with AVIS deal
Spanish football club Atlético Madrid has attracted a new sponsor for the next three seasons of LaLiga after signing with rent-a-car firm AVIS.
According to...
BT Sport continues Spanish football focus with the final stages of...
BT Sport is continuing to strengthen its European football offering through domestic cup competitions as it lands the exclusive rights for the semi-finals and...
Athletic Club unveils B2BinPay as new sleeve sponsor
Athletic Club has named B2BinPay an official sponsor of the club after the pair signed an agreement for the remainder of the current campaign...
Real Betis extends 52-year-old partnership with Cruzcampo
Real Betis Balompié has agreed to extend its business relationship with Spanish brewery Cruzcampo, making it the LaLiga side’s longest ever partnership.
The extension will...
Atlético Osasuna reveals two new shirt sponsors
Club Atlético Osasuna has signed two new partnerships with aircon equipment manufacturer Kosner and car dealership HR Motor.
HR Motor and its network of second-hand...
AD Alcorcón enhances sponsorship portfolio with Hacksaw Gaming
Spanish third tier side, AD Alcorcón, has strengthened its portfolio of partners, through a new deal with Hacksaw Gaming.
The deal will see the igaming...
Banijay selected to produce multimedia content for LaLiga
Multimedia production firm Banijay Iberia and LaLiga have signed a deal that will see the creation of brand new content through LaLiga Studios.
Leveraging its...