Surrey CCC links with Betway for sporting sponsorship

Surrey County Cricket Club has named online gaming and sports betting operator Betway as its newest partner. The collaboration will include Kia Oval venue branding...

Joshua-Fury set for Saudi Arabia, according to Eddie Hearn

The highly anticipated British boxing bout between Anthony Joshua and Tyson Fury, dubbed the ‘fight of the century’, will be staged in Saudi Arabia,...

Everton designates Sokin as global payments partner

Everton FC has named fintech Sokin as the Premier League club’s new official global payments partner. Under the terms of the multi-year agreement, Sokin will...

English racecourses prepare for grand reopening as lockdown eases

Racecourses across England are making final preparations to reopen next week, as the country moves into the next stage of the easing of lockdown...

Recast raises $8.2m to grow OTT platform in investment round

UK-based over-the-top (OTT) platform Recast has raised $8.2 million in its Series A round of funding, bringing the emerging company’s total valuation up to...

Six Nations to remain free-to-air in Virgin Media and RTÉ tie-up

The Six Nations Championship will remain on free-to-air television in Ireland following the finalisation of the ‘first partnership of its kind’ between the rugby...

ITV bows out of the race for BT Sport stake

Commercial broadcaster ITV has reportedly withdrawn its interest in purchasing BT Sport, according to The Times. Last month, BT confirmed that it was holding talks...

Manchester United misses out on £200m sponsorship deal as fans blast...

Manchester United has missed out on a £200 million commercial partnership due to the cessation of discussions with ecommerce company The Hut Group (THG)...

RCA ‘reasonably relaxed’ about Royal Ascot fan attendance

David Armstrong, Chief Executive of the Racecourse Association (RCA), has said that he is ‘reasonably relaxed’ about the return of spectators for the Royal...

Ipswich Town partners with lifelong fan Ed Sheeran for shirt sponsorship

English musician Ed Sheeran has become the new sponsor of Ipswich Town, inking a deal to act as the front-of-shirt sponsor of the men...