Leicester City strikes Landsail Tyres partnership

Leicester City has announced a new three-year partnership with Landsail Tyres as the firm looks to enhance its brand by partnering with the Premier...

Southampton strengthens cyber security with Acronis partnership

Southampton Football Club has secured a partnership with Acronis as the club looks to strengthen its cyber security solutions, protecting team data assets and...

Paddy Power: “You have to know what you’re talking about, you...

In recent years, football sponsorship and marketing does not just end by securing a shirt deal or deploying a campaign to target a specific...

Arsenal scores three-year Sportsbet.io partnership

Arsenal Football Club has secured a partnership with cryptocurrency-based sports betting platform, and current Southampton front-of-shirt sponsor, Sportsbet.io for the next three seasons. As a...

Southampton strengthens commercial portfolio with eToro renewal

Southampton Football Club has become the latest team to secure a deal despite the Premier League season being well underway, with the team strengthening...

Macron seals seven-year WRU partnership following Under Armour exit

Macron has been announced as Welsh Rugby Union’s (WRU) new technical partner with the Italian firm striking a seven-year partnership. As part of the deal...

West Brom extends formalwear deal with Marc Darcy

Newly promoted side West Bromwich Albion and menswear brand Marc Darcy have agreed a two year extension meaning that the firm will continue as...

The FA names Vitality as Women’s FA Cup title sponsor

The FA has confirmed that health and life insurance firm Vitality has been named as the Women’s FA Cup’s new title sponsor for the...

Leicester City renews W88 partnership for 2020/21 season

Leicester City Football Club has announced that W88 will continue as the club’s official betting partner after the Asian company had its deal renewed...

Cricket losses to potentially reach £200m as ECB removes 62 roles

Tom Harrison, ECB’s CEO, has issued a statement that due to the ongoing effects of the global health pandemic, cricket’s governing body has proposed...