Burnley refreshes AstroPay sponsorship

Burnley Football Club has revealed that AstroPay will become the team’s official payment solutions partner and sleeve sponsor
Ahead of the 2021/22 Premier League season, Burnley Football Club has revealed that AstroPay will become the team’s official payment solutions partner and sleeve...

BBC claims Euro 2020 final lion’s share of viewers in battle...

England’s 2020 UEFA European Championship final defeat at the hands of Italy was watched by a ‘historic’ peak audience of 31 million viewers in...

BBC extends longest sports broadcasting partnership in history with Wimbledon

The BBC has extended the longest sports broadcasting partnership in history with the All England Lawn Tennis Club (AELTC), which will see the broadcaster...

National Lottery launches ‘largest-ever’ Team GB advertising campaign

Ahead of the Tokyo 2020 Olympic Games, Camelot has celebrated Team GB and Paralympics GB athletes in its ‘largest-ever’ fully integrated and multi-channel brand...

Over 27 million tune in as England book place in Euro...

A peak audience of over 27 million tuned in to ITV to watch England reach their first major final in 55 years, defeating Denmark...

England’s Ukraine victory becomes most-watched live TV event of 2021

England’s emphatic 4-0 victory over Ukraine in the quarter-finals of the 2020 UEFA European Championships went down as the most-watched live television event of...

Carabao extends EFL title sponsorship

The English Football League (EFL) and energy drink brand Carabao have extended their title sponsorship of the EFL Cup competition, the Carabao Cup, for...

Three Lions set BBC iPlayer record in Croatia victory

England’s slender 1-0 victory over Croatia in the Three Lions’ 2020 UEFA European Championships opener set a new record for BBC iPlayer, with the...

How NFTs are monetising sports teams and athletes’ fanbases

Non-fungible tokens (NFTs) have quickly become established as a new means of fan engagement in the sporting space, with various high-profile teams and organisations...

Premier League approves additional rules to ‘protect’ against ESL

The Premier League has approved a new set of rules to safeguard the sport from future threats of unsanctioned competitions, following the European Super...