Asante Kotoko SC joins Southampton international partners programme

Southampton FC has added Ghanaian Premier League side Asante Kotoko SC to its portfolio of International Club Partners. The two-time CAF Champions League winners will...

Royal Ascot to expand from six to seven races a day

Horse racing’s Royal Ascot meeting will be expanded from six races to seven, in a move which could bring much needed revenue back to...

Matchroom secures multi-year snooker and darts deal with ITV

Promotion agency Matchroom Sport has signed a multi-year contract with ITV, along with the Professional Darts Corporation (PDC) and World Snooker Tour (WST). The new agreement will...

BBL and TikTok launch first ever British basketball campaign

The British Basketball League and Basketball England have formed a partnership with TikTok to launch the #BritishBasketball hashtag challenge. The popular social media platform will...

Rugby league icon Jamie Peacock unveils mental wellbeing programme

Jamie Peacock claps Leeds Rhinos fans
Rugby league icon Jamie Peacock spoke to Insider Sport about the launch of his latest venture - ‘Be A Champion’ - amid a third...

FIFA rebuffs Atlético Madrid’s appeal against Trippier ban

Atlético Madrid’s appeal against a ban on Kieran Trippier has been rejected by FIFA. At the beginning of the year, the FA announced that Trippier’s...

Manchester City awarded world’s most innovative sports team title

Manchester City has been named as the most innovative sports team in the world by Sports Innovation Lab after the research and market intelligence...

Southampton FC realigns with Hummel for next five years

Premier League club Southampton FC has reunited with sportswear brand Hummel, penning a new five-year agreement with the manufacturer. Hummel manufactured Saints’ kits between 1987...

Allied Sports hires Jeff Ehrenkranz to spearhead international expansion

Sports marketing agency Allied Sports has appointed Jeff Ehrenkranz to lead its international growth and expansion. Ehrenkranz leaves Octagon Worldwide for the US-based startup after...

Universal Music Group tunes in to FIFA podcast series

FIFA has launched FIFA Sound, a new entertainment strategy to create ‘meaningful connections’ between football supporters, music enthusiasts, players and artists. As part of the...