Florida Panthers sign Hard Rock Bet as debut sportsbook partner

Florida Panthers
The NHL’s Florida Panthers has signed a multi-year deal with Hard Rock Digital, specifically with the company's Hard Rock Bet sportsbook. This marks the first...

Fulham selects IMG to support sales of ‘world-class’ experiences

Conceptual image provided by IMG.
Fulham FC has signed a multi-year agreement with IMG to support its hospitality sales for the Premier League football club’s new Riverside Stand at...

EFL inks deal with EA SPORTS FC to bolster global appeal

Man playing video game using an XBOX controller.
The English Football League (EFL) has announced a multi-year partnership extension with EA SPORTS FC for a further five seasons through to the end...

Brentford continues ‘data-driven approach’ via Genius Sports

Match between Manchester United and Brentford showcasing Genius Sports' augmented highlight tech.
Brentford FC has announced a partnership with Genius Sports to enhance fan experience via data driven highlights.Brentford has become the first club in the...

TNT Sports champions its diversity of audience with WNBA deal

Tip off at a WNBA match.
TNT Sports has announced a multi-year deal with Women's National Basketball Association (WNBA) to broadcast live games in the UK and Ireland. Following the agreement,...

Vodafone explores concussion and menstrual cycle link in women’s rugby

Rugby Europe Women's Sevens Grand Prix Series.
Vodafone, founding principal partner of Wales Women’s and Girl’s Rugby, has unveiled new concussion tracking technology on its PLAYER.Connect platform.Vodafone has added concussion tracking...

Man City, EFL, Rangers and Celtic work with Kellogg’s in youth...

Man City, EFL, Rangers and Celtic work with Kellogg’s in youth football plans
Kellogg’s has embarked on a nationwide community-focused programme with British football in partnership with the English and Scottish football pyramids. The initiative is a cross-collaboration...

Knighthead unveil ‘world-class’ stadium plans for Birmingham City

Parked cars outside St Andrews Trillion Trophy Stadium in Birmingham, England.
Knighthead Capital Management LLC (Knighthead), the majority owner of Birmingham City FC, has taken a step toward creating a vibrant Sports Quarter and new...

Everton thrusted into relegation battle after second point deduction

Everton flag in wind.
An independent Premier League Commission has announced that Everton FC will receive an immediate two point deduction in relation to its second charge over...

TNT Sports bolsters rugby portfolio with Autumn Nations

Rugby. Balls lying on pitch during workout. Closeup of legs running rugby player.
TNT Sports and discovery+ have revealed that viewers in the UK and Ireland will have exclusive access to every match of the 2024 Autumn...