Man City announces ‘first of its kind’ regional deal with DreamSetGo

Manchester City has announced a new regional partnership with DreamSetGo as the latter becomes the club’s official football hospitality experiences partner in India. The partnership...

Premier League can renew broadcast agreements without tender process

The Department for Digital, Culture, Media and Sport (DCMS) has stated that it will allow the Premier League to renew its current broadcast agreements,...

Man City takes Nissan partnership into third term

City Football Group has announced the extension of its global partnership with Nissan, as the collaboration enters its third term. The automaker was City Football...

BT Sport renews UK rights for The Ashes

BT Sport has extended its broadcasting arrangements with the Australian men’s and women’s cricket teams until 2025, including the prominent The Ashes tournament. The four-year...

FA Cup pursues Emirates title sponsorship until 2024

The FA Cup has extended its partnership with Emirates by a further three seasons which will see the competition continue to be called the...

Birmingham 2022 adds five more sponsors to deliver a ‘successful’ event

The Birmingham 2022 Commonwealth Games has introduced an additional five providers to its list of sponsors to provide services, systems and equipment to deliver...

Nigel Huddleston identifies ‘room for improvement’ on sporting investment

Nigel Huddleston, Minister for Sport, Tourism, Heritage and Civil Society, believes that COVID has taught the UK about the ‘crucial role’ that sport and...

Leopardstown links with Racing Post as spectators return

As Irish horse racing begins to return to full attendance capacity after months of COVID-19-induced lockdowns, Leopardstown racecourse has renewed its partnership with the...

YGAM continues partnership with Wolverhampton Wanderers FC

Wolverhampton Wanderers FC and the Young Gamers and Gamblers Education Trust (YGAM) will continue their education and safeguarding-focused collaboration. So far, the partnership has seen...

England Netball cites ‘exciting’ future in Nike extension deal

England Netball has announced a three-year extension to its official partnership with Nike which originally began in 2018. The deal sees Nike continue to supply...