Gatorade signs up as Angel City FC founding partner

Angel City FC has recruited drinks company Gatorade to the National Women’s Soccer League (NWSL) expansion team’s top-tier sponsorship category. As a founding partner of...

Sportradar and Bally’s Interactive forge long-term betting collaboration

Sportradar has aligned with Bally’s Interactive, a division of Bally’s Corporation, in a new five-year sports betting partnership. As part of the agreement, Sportradar will...

NASCAR and Penn Interactive expand partnership in Arizona

Penn Interactive, a subsidiary of Penn National Gaming, has inked an expanded agreement with NASCAR as part of a multi-year access partnership in the...

SBC Awards to return to Evolution London for 2021 ceremony

The SBC Awards will return to the stunning Evolution London venue for their eighth edition on 14 December 2021.  Designed to recognise and celebrate excellence...

DraftKings to launch sports-themed NFT Marketplace

DraftKings has announced it will launch a DraftKings Marketplace - a digital collectibles ecosystem designed for mainstream accessibility that offers curated NFT drops and...

INDYCAR and NBC Sports extend long-running rights agreement

NBC Sports and the NTT INDYCAR Series have extended their multi-year media rights arrangement. NBC Sports will continue to serve as the exclusive home of...

NFL Media recruits three new Vice Presidents to executive structure

NFL Media has appointed Angela Ellis, Sandy Nunez and Tony Cole as new Vice Presidents of the entity which comprises the NFL Network, NFL...

DraftKings seals duo of golf partnerships

DraftKings has been designated as the first betting operator of the World Golf Championships-FedEx St Jude Invitational, in addition to the first official betting...

Pittsburgh Pirates ink BetMGM marketing collaboration

Major League Baseball (MLB) franchise the Pittsburgh Pirates have joined forces with sports betting and digital gaming operator BetMGM. The terms of the partnership include...

WynnBet makes NFL debut with Detroit Lions sponsorship

WynnBet has further enhanced its sports sponsorship activities, partnering with the Detroit Lions of the National Football League (NFL), in its debut deal with...