Chase Distillery joins British and Irish Lions as sponsor

The British and Irish Lions has chosen Chase Distillery as its Official Vodka and Gin sponsor ahead of its upcoming South African tour. Under the...

FITEQ makes token donation to Premier League star ambassador

The International Teqball Federation (FITEQ) has donated a customised Teq table to Premier League star Raúl Jimenez as a token of appreciation for his...

Athletes Unlimited enlists trio of sponsors for inaugural volleyball season

Athletes Unlimited has signed Gatorade, Hyperice and Mariner Wealth Advisors as the main commercial sponsors for its inaugural volleyball tournament. The organisation, a network of...

NFL enters negotiations over broadcasting fees

The National Football League (NFL) has entered negotiations with its broadcasting partners after calling for a 100% price increase, but Disney is resisting. As reported...

Angel City makes social responsibility pledge with DoorDash

National Women’s Soccer League (NWSL) expansion team Angel City has named DoorDash as the club’s new front-of-kit sponsor. The deal, marking the franchise’s entry into...

Topgolf enlists BetMGM as sports betting partner

BetMGM has announced a new partnership with Topgolf Entertainment Group, focused on an integrated sports betting and entertainment experience at venues across the US. Under...

Satisfi Labs nets sponsorship deals with two Los Angeles sports franchises

Satisfi Labs, an Artificial Intelligence company, has signed multi-year sponsorship agreements with two Los Angeles sports clubs - the LA Kings and LA Galaxy. The...

SheBelieves Cup scores landmark international distribution

The 2021 edition of the SheBelieves Cup will be broadcast in 27 countries outside of the US as part of a record distribution deal. The...

PFL raises $65 million in latest MMA financing round

The Professional Fighters League (PFL) has secured $65 million of funding in its latest financing round, bringing total funding of the organisation up to...

Bally’s set to become NHL sponsor in landmark agreement

Land-based gaming operator Bally’s Corporation is set to become the Official Betting Partner of the National Hockey League (NHL). The partnership will enable Bally’s to...