Dugout expands US reach with beIN Sports North America partnership

Digital media firm Dugout has expanded its global network by partnering with beIN Sports North America to bring a variety of football content to...

NFL player DeAndre Hopkins invests in wellness technology firm Therabody

Arizona Cardinals player DeAndre Hopkins has invested in wellness technology firm Therabody whilst also joining the company as its brand ambassador. In addition, the company...

Philadelphia Eagles and FOX Bet announce multi-year sponsorship deal

NFL side the Philadelphia Eagles has unveiled a new ‘interactive studio’ at Lincoln Financial Field following a multi-year sponsorship deal with FOX Bet. As a...

St. Louis City SC ‘elevates’ sponsorship opportunities ahead of MLS...

St. Louis City SC has partnered with Elevate Sports Ventures to support the club in sponsorship, premium and ticket sales ahead of its expansion...

Steve Cohen reaches agreement for $2.4 billion New York Mets purchase

American billionaire Steve Cohen has reached an agreement with Sterling Partners over the sale of its Major League Baseball side the New York Mets,...

Dugout strikes OTT partnership with Fanatiz

Football specific service Dugout has announced an over-the-top (OTT) partnership with Fanatiz that will see the club-owned media company provide live, archive and behind-the-scenes...

MKF hits a home run with Texas Rangers partnership

Fantasy sports platform Monkey Knife Fight (MKF) has strengthened its growing portfolio of American clubs by striking a deal with Major League Baseball's (MLB)...

YouTube TV seals carriage agreement for NFL Network and NFL RedZone

Youtube TV has struck a new carriage agreement with the NFL that will see subscribers of the Google-owned American streaming service have access to...

Oakland Athletics’ Billy Beane acquires stake in AZ Alkmaar

AZ Alkmaar has announced that MLB’s Oakland Athletics executive vice president Billy Beane has obtained a 5 per cent stake in the Eredivisie club. Beane...

Chicago Cubs partners with DraftKings to plan “first-of-its-kind” sportsbook

MLB’s the Chicago Cubs has announced a multi-year deal with fantasy and sports betting operator DraftKings Inc in which both entities will pursue a...