Under Armour looks to elevate UFL to new heights 

The United Football League (UFL), a professional American football minor league, has announced a partnership with Under Armour ahead of its upcoming season This announcement...

NHL renews fan engagement and marketing deal with Caesars Entertainment

The National Hockey League (NHL) has renewed its partnership with retail and online betting company Caesars Entertainment. A multi-year extension will see Caesars continue as...

Kitman Labs to provide high-performance data analytics to Gotham FC

Performance intelligence company Kitman Labs has added National Women’s Soccer League (NWSL) team Gotham FC as its latest partner.  The Software-as-a-Service platform will seek to...

Jason Siegel: Realising Orlando’s potential as a US sports hub

Orlando recently hosted the US Olympic Marathon trials and its sports authorities are keen to build up the Florida city’s profile as a host...

Genius Sports forecasts positive cash flow after storming FY23 targets

Genius Sports is continuing to go from strength-to-strength, according to the British sportstech firm’s latest quarterly and full year earnings report. Updating investors this week,...

USL enlists Sportradar for data, AV and integrity in six-year deal

Swiss sportstech and data provider Sportradar has expanded its portfolio of North American partners with the addition of the United Soccer League (USL). A six-year...

Polsat renews UFC broadcast partnership for third time

The UFC has secured continued visibility in Poland via a renewal of its partnership with Telewizja Polsat, one of the country’s leading sports broadcasters. Terms...

FanDuel partners with Panthers ahead of North Carolina launch

FanDuel has added yet another US sports organisation to a sponsorship portfolio through a partnership with the Carolina Panthers of the NFL. The sportsbook, the...

Detroit Pistons becomes the latest NBA team to partner with MeetKai

Detroit Pistons has announced a partnership with immersive AI company MeetKai, with ‘Detroit Pistons World’ set to launch later this year. The NBA team’s own...

PGA Tour emphasises commitments by joining RG coalition

In recognition of the rapidly growing sports betting industry in the US, the PGA Tour has renewed its membership of the Leadership Circle of...