New York Giants inks first crypto-focused NFL partnership

The New York Giants has become the first National Football League (NFL) franchise to enlist a cryptocurrency partner, following an agreement inked with Bitcoin-focused...

PGA Tour threatens bans for players amid breakaway league talks

The PGA Tour has threatened immediate suspensions and career bans for professional golfers who opt to join a new Saudi Arabian-backed breakaway league. After calling...

NFL 2021 Draft attracts third-highest overall viewership

The first night of the 2021 National Football League (NFL) Draft attracted its second highest-ever domestic audience, averaging 12.6 million viewers, according to Nielsen...

Google joins WNBA top-tier sponsorship category

The Women’s National Basketball Association (WNBA) has signed up technology giant Google to the division’s top-tier Changemaker sponsorship category in a new multi-year tie-up. Under...

Better Collective to acquire Action Network for $240m

Sports betting media firm Better Collective AS has reached ‘definitive terms’ to acquire sports betting publisher the Action Network for a fee of $240...

NFL fast-tracks Amazon Thursday Night Football package to 2022

The National Football League (NFL) has fast-tracked Amazon’s domestic media rights contract, bringing forward the deal by one year to 2022 to allow the...

Genius Sports enhances fan engagement offering with FanHub transaction

Genius Sports has acquired FanHub Media Holdings, a provider of free-to-play games, in the sports data and technology firm’s first move as an NYSE-listed...

Amazon appoints Marc Patrick as global sports marketing lead

Multinational technology firm Amazon has installed Marc Patrick as its new Global Head of Sports Marketing. The former Nike Senior Executive will take the lead...

Genius Sports attributes corporate growth to data rights services

Sports data and technology firm Genius Sports recorded corporate revenues of $149 million – up 30% on the FY2019 results - in its financial...

NZR approves Silver Lake investment to maximise commercial assets

New Zealand Rugby (NZR) has voted to approve the sale of a 12.5% stake in its commercial rights entity to private equity company Silver...