Barclays adds to women’s sports portfolio with New York Liberty
WNBA franchise New York Liberty has expanded its commercial portfolio with the addition of Barclays as official banking partner.
The UK-based multinational bank will sponsor...
One Football eyes up ‘strategic expansion’ with football hub
Yahoo Sports has joined forces with One Football, a German platform-based football media company, to create a comprehensive hub for North American consumers.The ‘Yahoo...
Rocket League Esports & Ally provide platform for women
Rocket League Esports and Ally Financial Inc, a digital financial company, have expanded a sponsorship to focus on offering more opportunities to women in...
Fitzdares’ Racing App builds up US coverage
Fitzdares has enhanced the stateside focus of its horse racing media asset, The Racing App, adding US coverage to the platform.
The London bookmaker relaunched...
Honoring Industry Excellence: SBC Awards North America 2024 Shortlist Revealed
SBC is thrilled to announce the shortlist for the upcoming SBC Awards North America ceremony, part of SBC Summit North America.
The shortlist recognizes the...
Sportradar confident in market leadership after hitting 2023 goals
Sportradar declared double-digit growth in revenues this week with the Swiss sportstech and data group announcing clearance of all commercial and operating objectives for...
ESPN set to broadcast CFP’s new 12-team format
ESPN has announced it will continue as the exclusive, worldwide rightsholder to college football’s premier postseason event through to the 2031/32 season.
The broadcaster reached...
Jon Steinbrecher, MAC: upholding integrity amidst collegiate sports betting boom
With the legalisation of sports betting sweeping across the US, the landscape of collegiate athletics has encountered a host of new challenges and complexities.
The...
NBA and Sportradar create hyper-personalised viewing experiences
The NBA and Sportradar have launched an enhanced betting-related functionality within NBA League Pass.
Powered by emBET, Sportradar’s over-the-top (OTT) solution, sports betting content, such...
Checkd Dev renews Stats Perform Opta sports data deal
Stats Perform has signed a multi-year extension of its partnership with Checkd Group’s Checkd Dev division focusing on delivery of Opta sports data.
The London-based...