NJ Devils & RWJBarnabas Health initiate jersey patch deal

New Jersey Devils has expanded its long-term partnership with RWJBarnabas Health, becoming the NHL team’s first-ever home jersey patch partner. The agreement strengthens a nearly...

MLS signs up Sportec Solutions as VAR tech provider

Sportec Solutions has secured a contract as the video assistant referee (VAR) provider for US Major League Soccer (MLS) from the start of the...

Consumer interest in women’s sports driving sponsorship to new heights

Tennis and golf were by far the leading women’s sports when it came to sponsorship growth in 2023/24 according to SponsorUnited, but football is...

Martin Lycka: Taking Entain’s RG flag into Brazil’s emerging sports marketing...

The Brazilian sports ecosystem is preparing for one of the biggest regulatory developments and commercial opportunities in its history - the launch of a...

Shaping the Future of Betting: SBC Summit North America Announces ‘Sports...

The 'Sports Betting' conference track at SBC Summit North America will gather some of the top luminaries in the industry to share their thoughts...

Rise Nutrition enhances athletes’ performances with platform

Rise Nutrition has launched the ‘Fuel to Rise’ platform, a comprehensive nutrition requirement database that is used by more than 3,000 athletes to date. Curated...

LAFC deepens BMO partnership as club’s official jersey sponsor

LAFC has extended its partnership with BMO, with the bank named as the MLS club’s official jersey sponsor for its 2024 primary and secondary...

Verizon renews NHL deal in latest sports business boost

The high-profile deal between Verizon and the NHL has been renewed, with the firm continuing as official 5G partner and an official technology partner...

Inter Miami to empower devices across the city with Duracell partnership

MLS club Inter Miami CF has announced a multi-year partnership with battery company Duracell to “help the team reach new heights by powering critical...

ESPN cements status as college sports home with reported CFP deal

ESPN has renewed its lucrative contract with the College Football Playoff (CFP) worth an estimated $7.8bn in total, according to sources cited by the...