Prime becomes home of ONE Championship in US and Canada
ONE Championship has established an agreement which sees Prime Video live broadcast 12 of the organisation’s martial arts events every year in the US...
ESPN to exclusively stream softball and lacrosse with Athletes Unlimited
Athletes Unlimited and ESPN have formed a multi-year media rights agreement for both pro softball and lacrosse.
The collaboration will see over 160 live games...
BMW ‘elevates on site experience’ as Kentucky Derby sponsor
The Kentucky Derby has announced BMW of North America as the first ever official luxury automotive partner of the annual horse race held in...
Circa Las Vegas establishes first jersey partnership with Golden Knights
The Vegas Golden Knights have formed a multi-year jersey entitlement partnership with Circa Las Vegas for the National Hockey League (NHL) team’s jerseys worn...
FanDuel expands partnership with hometown MLB team Yankees
The New York Yankees have expanded their partnership with FanDuel Group as the latter now becomes an official sports betting partner of the Major...
Red Bulls continue to drive ‘Goals for Growth’ in extended Audi...
The New York Red Bulls have extended their multi-year partnership with Audi which sees the German automotive manufacturer continuing to be the official luxury...
‘The momentum continues’ as Prime becomes streaming home of Seattle Storm
Seattle Storm has announced a partnership with Amazon Prime which becomes the official streaming service of the Women’s National Basketball Association (WNBA) side.
Under the...
NFL fans ‘step into the shoes of a quarterback’ with StatusPRO...
The National Football League (NFL) is getting its own NFLPA-licensed virtual reality (VR) simulation title in a partnership with sports technology and gaming company,...
Washington DC and Baltimore join forces in FIFA World Cup 2026...
The Sport & Entertainment Corporation of Maryland has announced a joint bid from Washington DC and Baltimore to host the FIFA World Cup 2026.
If...
Rockies’ Blackmon joins Maximbet in first for sports betting industry
Colorado Rockies outfielder Charlie Blackmon has been signed by MaximBet in sports betting’s first-ever partnership with an active pro baseball player.
The partnership states that...