Sports Betting Hall of Fame Class of 2021 announced

The Sports Betting Hall of Fame will see five new members inducted in a special ceremony at the MetLife Stadium on December 1, 2021, during the SBC...

Timberwolves name Aura official digital security partner

Minnesota Timberwolves has announced a new partnership which names Aura the official digital security provider of the NBA side. The collaboration, sourced and negotiated by...

Mayweather Jr strengthens betting links with Oddschecker

Floyd Mayweather Jr has partnered with UK-based sports betting odds comparison site Oddschecker, strengthening his links with the sports betting space. The partnership will see...

Blackhawks aid Belle Tire in Chicago market expansion

The Chicago Blackhawks announced that Belle Tire will serve as the team's helmet partner, as the collaboration aids the tire company’s expansion into the...

NHL partners OFX to aid league in currency exchange

The National Hockey League (NHL) has signed a deal which names OFX, a money transfer provider, as its official currency exchange provider. OFX has agreed...

Betfred to open activation tent for Broncos fans

Betfred Sports has announced plans to open its activation tent at Empower Field Stadium for every Denver Broncos home game, in a bid to...

WNBA finds ‘significant opportunity’ with new sporting goods partner

The Women’s National Basketball Association (WNBA) has announced that Dick’s Sporting Goods is to be named an official marketing partner of the league. The agreement...

Lakers secure first international partnership in community initiative drive

The NBA outfit, LA Lakers, has announced its community and marketing deal with Korean food company Bibigo, which establishes the team’s first international partnership. The...

LSU Athletics add to Caesars list of sponsees in responsible gaming...

LSU Athletics has announced Caesars Sportsbook as the sides official gaming and sportsbook partner in an aim to expand responsible sports education, whilst adding...

Michael Jordan ups investment and joins Sportradar in advisory role

Michael Jordan and sports technology company Sportradar have announced an enhancement of their collaboration, as the former National Basketball League (NBA) player joins the...