Wilder ruling puts Fury v Joshua clash in jeopardy
An American legal ruling in favour of Deontay Wilder has cast doubt on the highly anticipated heavyweight clash between Tyson Fury and Anthony Joshua...
SBC Digital North America to examine latest developments in sports betting...
Next month’s SBC Digital North America conference and exhibition is set to be the biggest gathering of executives from the U.S and Canadian sports...
Mastercard elevates fan experience in NWSL tie-up
The National Women’s Soccer League (NWSL) has enlisted Mastercard as the North American football division’s official partner, strengthening the brand’s commitment to growing the...
Betway makes North American league sponsorship debut with NHL deal
Online sports betting operator Betway has signed its debut North American sports league sponsorship agreement with the National Hockey League (NHL).
The multi-year deal builds...
ESPN nets record rights agreement in $1.4bn LaLiga tie-up
ESPN and LaLiga have struck an expansive media rights agreement that will see streaming service ESPN+ become the new English and Spanish language home...
NBC Sports Regional Networks deepen fan engagement strategy with Sportradar
Sports data collection and analytics firm Sportradar has formed a data and content partnership with the NBC Sports Regional Networks.
Under the terms of the...
iHeartMedia nets first NWSL live audio partnership
US mass media corporation iHeartMedia has struck the first live audio partnership in the National Women’s Soccer League’s (NWSL) history, in a tie-up which...
Heineken toasts to Miami Dolphins in new tie-up
National Football League (NFL) franchise Miami Dolphins has struck an agreement with beer brewing company Heineken USA.
Under the terms of the agreement, eight Heineken-branded...
Verizon teams with Oak View Group for in-stadium solutions
Global sports advisory and development firm Oak View Group (OVG) has designated American multinational technology firm Verizon as the official 5G and wireless partner...
Ralph Lauren secures multi-team MLB sponsorship deal
Designer fashion company Ralph Lauren has secured a sponsorship arrangement with Major League Baseball (MLB), featuring three collections involving products from four teams.
The Chicago...